Application Procedure:Please submit your resume and 1–2 campaign examples (screenshots or case studies) demonstrating improved metrics Schedule :Should be available in PST time zoneJob Summary: We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous.Key Responsibilities:Campaign Management: Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR). Execute A/B tests on advertising copy, landing pages, and targeting strategies. Adjust bids, budgets, and audience parameters based on real-time performance data. Strategy & Optimization: Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies. Implement remarketing and audience segmentation strategies. Address and rectify underperforming campaigns with agility. Reporting & Analysis: Monitor KPIs using Google Ads, Analytics, and client dashboards. Provide detailed weekly performance reports with actionable insights. Requirements 1–2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare. Proficiency in Google Analytics, Google Tag Manager, and spreadsheet applications. Familiarity with Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS). Demonstrated success in reducing CPA or enhancing conversion rates.
Application Procedure:
Please submit your resume and 1–2 campaign examples (screenshots or case studies) demonstrating improved metrics
Schedule :
Should be available in PST time zone
Job Summary:
We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous.
Key Responsibilities:
Campaign Management:
- Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR).
- Execute A/B tests on advertising copy, landing pages, and targeting strategies.
- Adjust bids, budgets, and audience parameters based on real-time performance data.
- Strategy & Optimization:
- Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.
- Implement remarketing and audience segmentation strategies.
- Address and rectify underperforming campaigns with agility.
Reporting & Analysis:
- Monitor KPIs using Google Ads, Analytics, and client dashboards.
- Provide detailed weekly performance reports with actionable insights.
Requirements
- 1–2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare.
- Proficiency in Google Analytics, Google Tag Manager, and spreadsheet applications.
- Familiarity with Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS).
- Demonstrated success in reducing CPA or enhancing conversion rates.
