Role: Digital Marketing ManagerLocation: 100% remoteConditions: Independent Contractor | Long termSchedule: Monday to Friday 8am to 5pm PSTJob OverviewThe Digital Marketing Manager is a strategic thought leader responsible for shaping and executing cohesive digital strategies that guide customers from first touchpoint to repeat purchase. This role sits at the intersection of branding, performance marketing, and retention—ensuring every digital experience, from Shopify to email, is optimized to convert and retain customers.With ownership over on-site branding, email campaign architecture, creative testing, and funnel performance, this role plays a pivotal part in enhancing the entire digital customer journey. The ideal candidate brings a visionary approach, mastery in retention marketing, and a relentless focus on data-backed growth. This is a high-impact, cross-functional role that blends creativity, analytical thinking, and leadership to elevate our digital ecosystem and drive measurable results.Duties & ResponsibilitiesDigital Strategy & ExecutionLead full-funnel marketing strategies that balance brand storytelling with performance goals, turning business objectives into initiatives that drive acquisition, engagement, and loyalty.On-Site Experience & UXOwn and optimize the Shopify journey from homepage to checkout, aligning messaging, layout, and CTAs with email, social, and ad strategies.Funnel & RetentionDesign and refine customer funnels and lifecycle journeys, using segmentation, automation, and personalization to boost conversions, LTV, and repeat purchases. Act as the retention lead across CRM, loyalty, and re-engagement.Email MarketingPartner with CRM, content, and design teams to build high-converting flows and campaigns that educate, engage, and drive purchases while staying true to brand voice.Collaboration & AlignmentWork cross-functionally with product, analytics, content, and creative teams to ensure coordinated campaigns and seamless user journeys from acquisition through retention.Analytics & ReportingTrack KPIs across traffic, conversion, retention, and email; deliver actionable insights and recommendations for ongoing optimization.Trends & InnovationStay on top of platform changes and new tools, piloting innovative strategies to unlock incremental growth.Brand StewardshipAct as brand guardian across all digital touchpoints, ensuring voice, design, and experience reflect Triquetra’s values and support its growth.RequirementsQualifications 5+ years experience in digital marketing, ecommerce, or DTC brand management Deep knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance marketing channels Proven experience designing and optimizing full-funnel experiences with a focus on retention Strong understanding of user behavior and digital analytics Skilled in leading cross-functional projects and communicating strategy to stakeholders Creative thinker with strong analytical skills and an obsession with continuous improvement Experience in the wellness, supplement, or CPG space preferred
Role: Digital Marketing Manager
Location: 100% remote
Conditions: Independent Contractor | Long term
Schedule: Monday to Friday 8am to 5pm PST
Job Overview
The Digital Marketing Manager is a strategic thought leader responsible for shaping and executing cohesive digital strategies that guide customers from first touchpoint to repeat purchase. This role sits at the intersection of branding, performance marketing, and retention—ensuring every digital experience, from Shopify to email, is optimized to convert and retain customers.
With ownership over on-site branding, email campaign architecture, creative testing, and funnel performance, this role plays a pivotal part in enhancing the entire digital customer journey. The ideal candidate brings a visionary approach, mastery in retention marketing, and a relentless focus on data-backed growth. This is a high-impact, cross-functional role that blends creativity, analytical thinking, and leadership to elevate our digital ecosystem and drive measurable results.
Duties & Responsibilities
Digital Strategy & Execution
- Lead full-funnel marketing strategies that balance brand storytelling with performance goals, turning business objectives into initiatives that drive acquisition, engagement, and loyalty.
On-Site Experience & UX
- Own and optimize the Shopify journey from homepage to checkout, aligning messaging, layout, and CTAs with email, social, and ad strategies.
Funnel & Retention
- Design and refine customer funnels and lifecycle journeys, using segmentation, automation, and personalization to boost conversions, LTV, and repeat purchases. Act as the retention lead across CRM, loyalty, and re-engagement.
Email Marketing
- Partner with CRM, content, and design teams to build high-converting flows and campaigns that educate, engage, and drive purchases while staying true to brand voice.
Collaboration & Alignment
- Work cross-functionally with product, analytics, content, and creative teams to ensure coordinated campaigns and seamless user journeys from acquisition through retention.
Analytics & Reporting
- Track KPIs across traffic, conversion, retention, and email; deliver actionable insights and recommendations for ongoing optimization.
Trends & Innovation
- Stay on top of platform changes and new tools, piloting innovative strategies to unlock incremental growth.
Brand Stewardship
- Act as brand guardian across all digital touchpoints, ensuring voice, design, and experience reflect Triquetra’s values and support its growth.
Requirements
Qualifications
- 5+ years experience in digital marketing, ecommerce, or DTC brand management
- Deep knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance marketing channels
- Proven experience designing and optimizing full-funnel experiences with a focus on retention
- Strong understanding of user behavior and digital analytics
- Skilled in leading cross-functional projects and communicating strategy to stakeholders
- Creative thinker with strong analytical skills and an obsession with continuous improvement
- Experience in the wellness, supplement, or CPG space preferred
