Meta Media Buyer – Oral Care / CPGLocation: Remote (must be available 09:00–18:00 PST)Type: Full-Time, Independent ContractorAbout the RoleWe’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.Key Responsibilities Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products Manage full-funnel strategies—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV) Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers Collaborate closely with creative and brand teams to align ad content with category trends and performance insights Analyze campaign data and deliver actionable insights and performance reports for continuous optimization Stay ahead of trends in Oral Care, CPG marketing, and performance advertising RequirementsQualifications & Experience ✅ Proven experience running Meta campaigns for an Oral Care brand (Required) 3–5+ years of hands-on experience buying Meta ads in CPG or personal care categories Experience managing $20K+ daily ad budgets, while consistently optimizing for ROAS Proficiency in Attentive for SMS strategy, segmentation, and execution Strong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio, and Excel/Google Sheets Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space Excellent communication and collaboration skills across marketing, creative, and analytics teams A balance of data-driven mindset with creative intuition BenefitsWhat We Offer Opportunity to scale a high-growth Oral Care brand with a seasoned, high-performing marketing team Remote-first environment with flexible collaboration (must be available 09:00–18:00 PST) Competitive compensation based on experience Growth-focused environment with ownership, autonomy, and impact 🦷 Join us in transforming the future of Oral Care through data-driven performance marketing. Apply now to make an impact!
Meta Media Buyer – Oral Care / CPG
Location: Remote (must be available 09:00–18:00 PST)
Type: Full-Time, Independent Contractor
About the Role
We’re seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.
Key Responsibilities
- Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
- Manage full-funnel strategies—prospecting, retargeting, and retention—with a focus on key performance metrics (ROAS, CAC, LTV)
- Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
- Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
- Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
- Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
- Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
Requirements
Qualifications & Experience
- ✅ Proven experience running Meta campaigns for an Oral Care brand (Required)
- 3–5+ years of hands-on experience buying Meta ads in CPG or personal care categories
- Experience managing $20K+ daily ad budgets, while consistently optimizing for ROAS
- Proficiency in Attentive for SMS strategy, segmentation, and execution
- Strong analytical skills; proficient in Meta Ads Manager, GA4, Looker Studio, and Excel/Google Sheets
- Deep understanding of consumer journey, subscription models, and retail tie-ins in the Oral Care space
- Excellent communication and collaboration skills across marketing, creative, and analytics teams
- A balance of data-driven mindset with creative intuition
Benefits
What We Offer
- Opportunity to scale a high-growth Oral Care brand with a seasoned, high-performing marketing team
- Remote-first environment with flexible collaboration (must be available 09:00–18:00 PST)
- Competitive compensation based on experience
- Growth-focused environment with ownership, autonomy, and impact
🦷 Join us in transforming the future of Oral Care through data-driven performance marketing.
Apply now to make an impact!
