Role: Head of Product Location: Remote (time zone overlap with the Netherlands required)Employment type: Full-timeAbout NumoyaNumoya is an e‑commerce brand focused on hair tools for older women. Today, 90–95% of revenue comes from a single hero product: a portable detangling/styling brush sold primarily to women 65+ with short hair who have struggled with styling. The business is very strong on marketing and customer acquisition, and now needs to build real product depth beyond a single brush sourced from China.Role OverviewNumoya is hiring a Head of Product to fully own the product function end‑to‑end. This person will be responsible for:Defining the product vision and roadmap for Numoya’s hair tools portfolioIdentifying, validating, and launching new products quicklyOptimizing the existing hero product (and customer experience around it)Building a repeatable, data‑driven process for product discovery and developmentThe founders are strong at marketing but have limited product expertise. You are expected to lead, not follow, in this area: design the process, make informed decisions, and move fast to test and iterate.Key ResponsibilitiesProduct Strategy & VisionDevelop and own the product vision and multi‑quarter roadmap for Numoya’s hair tools line, with a focus on the 65+ female demographic.Deeply understand our core customer: pain points, desires, hair care routines, willingness to pay, and usage of current tools.Map and analyze the competitive landscape in hair tools and adjacent categories; spot gaps and opportunities for differentiated products and positioning.Identify new product lines or extensions that fit Numoya’s brand, audience, and marketing strengths.New Product Discovery & DevelopmentSource and evaluate potential new hair tools/products (e.g., through suppliers, manufacturers, white‑label, or custom development).Build fast, lean validation loops:Customer interviews and surveysConcept tests, landing pages, pre‑launch listsSmall‑batch test orders and limited launchesDefine clear hypotheses and success metrics for each new product experiment.Work closely with suppliers/manufacturers on samples, iterations, quality standards, and cost negotiations.Manage the full lifecycle from concept → testing → launch → scale/kill decisions.Existing Product OptimizationOwn the performance and customer experience of the current hero brush and any future core products.Analyze returns, reviews, support tickets, and NPS to identify product and packaging improvements.Propose and execute changes to product specs, packaging, instructions, accessories, and bundles to improve outcomes for older customers.Collaborate with marketing on positioning, messaging, and creative angles grounded in real product insight.Data, Experimentation & InsightsSet and track product KPIs (e.g., product‑level contribution margin, repeat rates, product‑specific AOV, return/complaint rates, review sentiment, test launch performance).Design and run structured experiments (A/B tests on offers, bundles, variations) to learn quickly.Translate quantitative and qualitative data into clear recommendations and decisions: scale, iterate, or kill.Cross‑functional CollaborationWork closely with founders and the marketing team to ensure product strategy fuels and enhances acquisition and retention campaigns.Provide marketing with detailed product knowledge, customer insights, and angles that can be turned into high‑performing creatives.Collaborate with operations/logistics on supply, inventory planning, minimum order quantities, and lead times.When needed, brief and coordinate with external partners (e.g., designers, packaging specialists, agencies, freelancers).Process & LeadershipDesign and implement a lightweight but robust product development process suitable for a fast‑moving DTC e‑commerce brand.Introduce pragmatic tools and workflows (roadmaps, backlogs, prioritization frameworks) without heavy bureaucracy.Potentially build and lead a small product team over time (e.g., product specialist, product researcher, technical PM, etc.) as scale demands.What Success Looks Like (First 6–12 Months)A clear, prioritized product roadmap aligned with business goals and marketing strengths.Several new products were identified, validated, and launched, with at least some showing strong early traction.Improved performance and customer satisfaction for the current hero brush (better reviews, fewer complaints/returns, stronger LTV).A repeatable test‑and‑learn product process is in place, with fast cycles and clear decision criteria.The founders no longer feel “blind” on product – you are the trusted owner of all product decisions.RequirementsMust‑Have Experience4+ years in Product, Category, or Brand Management in:DTC e‑commerce, consumer products, beauty/hair care, personal care, or closely related physical product categories; andEnvironments where speed of testing and iteration is critical.Proven track record of:Successfully launching new consumer products from concept to market.Making decisions based on data + customer insight, not just intuition.Running lean experiments (test batches, pre‑launches, landing page tests, etc.).Experience working in or with small/medium, high‑growth companies, but with enough structure to handle roadmap, KPIs, and processes.Strong collaboration with marketing teams (especially performance/paid media) to align product and messaging.Skills & CompetenciesStrong customer insight skills: interviewing, observing, and translating feedback into product decisions.Excellent analytical skills: comfortable with spreadsheets, cohort views, funnel metrics, and simple tests.Very high bias for action and speed:You prefer “launch and learn” over waiting for perfect information.You can ship “good enough to gather data” and then iterate.Structured and organized: able to manage multiple product initiatives without dropping details.Strong communication: can clearly explain product logic and trade‑offs to non‑product teammates.Comfortable owning decisions end‑to‑end and being accountable for outcomes.Nice‑to‑HaveExperience with the 65+ demographic, haircare/beauty tools, or assistive/comfort products.Experience working with Asian manufacturers/suppliers (e.g., China) and managing samples, quality, and MOQs.Experience setting up or working with review/NPS systems and customer feedback loops.Background in (or close collaboration with) performance marketing, CRO, or growth.Traits That Fit Numoya’s CultureSpeed over perfection: You move fast, test fast, and are comfortable learning in public.Ownership: You behave like a founder of the product function.Pragmatic: You choose simple, effective solutions over complex frameworks.Curious and empathetic: Genuinely interested in the lives and needs of older women using our products.
Role: Head of Product
Location: Remote (time zone overlap with the Netherlands required)
Employment type: Full-time
About Numoya
Numoya is an e‑commerce brand focused on hair tools for older women. Today, 90–95% of revenue comes from a single hero product: a portable detangling/styling brush sold primarily to women 65+ with short hair who have struggled with styling. The business is very strong on marketing and customer acquisition, and now needs to build real product depth beyond a single brush sourced from China.
Role Overview
Numoya is hiring a Head of Product to fully own the product function end‑to‑end. This person will be responsible for:
- Defining the product vision and roadmap for Numoya’s hair tools portfolio
- Identifying, validating, and launching new products quickly
- Optimizing the existing hero product (and customer experience around it)
- Building a repeatable, data‑driven process for product discovery and development
- The founders are strong at marketing but have limited product expertise. You are expected to lead, not follow, in this area: design the process, make informed decisions, and move fast to test and iterate.
Key Responsibilities
Product Strategy & Vision
- Develop and own the product vision and multi‑quarter roadmap for Numoya’s hair tools line, with a focus on the 65+ female demographic.
- Deeply understand our core customer: pain points, desires, hair care routines, willingness to pay, and usage of current tools.
- Map and analyze the competitive landscape in hair tools and adjacent categories; spot gaps and opportunities for differentiated products and positioning.
- Identify new product lines or extensions that fit Numoya’s brand, audience, and marketing strengths.
New Product Discovery & Development
- Source and evaluate potential new hair tools/products (e.g., through suppliers, manufacturers, white‑label, or custom development).
- Build fast, lean validation loops:
- Customer interviews and surveys
- Concept tests, landing pages, pre‑launch lists
Small‑batch test orders and limited launches
- Define clear hypotheses and success metrics for each new product experiment.
- Work closely with suppliers/manufacturers on samples, iterations, quality standards, and cost negotiations.
- Manage the full lifecycle from concept → testing → launch → scale/kill decisions.
Existing Product Optimization
- Own the performance and customer experience of the current hero brush and any future core products.
- Analyze returns, reviews, support tickets, and NPS to identify product and packaging improvements.
- Propose and execute changes to product specs, packaging, instructions, accessories, and bundles to improve outcomes for older customers.
- Collaborate with marketing on positioning, messaging, and creative angles grounded in real product insight.
Data, Experimentation & Insights
- Set and track product KPIs (e.g., product‑level contribution margin, repeat rates, product‑specific AOV, return/complaint rates, review sentiment, test launch performance).
- Design and run structured experiments (A/B tests on offers, bundles, variations) to learn quickly.
- Translate quantitative and qualitative data into clear recommendations and decisions: scale, iterate, or kill.
Cross‑functional Collaboration
- Work closely with founders and the marketing team to ensure product strategy fuels and enhances acquisition and retention campaigns.
- Provide marketing with detailed product knowledge, customer insights, and angles that can be turned into high‑performing creatives.
- Collaborate with operations/logistics on supply, inventory planning, minimum order quantities, and lead times.
- When needed, brief and coordinate with external partners (e.g., designers, packaging specialists, agencies, freelancers).
Process & Leadership
- Design and implement a lightweight but robust product development process suitable for a fast‑moving DTC e‑commerce brand.
- Introduce pragmatic tools and workflows (roadmaps, backlogs, prioritization frameworks) without heavy bureaucracy.
- Potentially build and lead a small product team over time (e.g., product specialist, product researcher, technical PM, etc.) as scale demands.
What Success Looks Like (First 6–12 Months)
- A clear, prioritized product roadmap aligned with business goals and marketing strengths.
- Several new products were identified, validated, and launched, with at least some showing strong early traction.
- Improved performance and customer satisfaction for the current hero brush (better reviews, fewer complaints/returns, stronger LTV).
- A repeatable test‑and‑learn product process is in place, with fast cycles and clear decision criteria.
- The founders no longer feel “blind” on product – you are the trusted owner of all product decisions.
Requirements
Must‑Have Experience
4+ years in Product, Category, or Brand Management in:
- DTC e‑commerce, consumer products, beauty/hair care, personal care, or closely related physical product categories; and
- Environments where speed of testing and iteration is critical.
- Proven track record of:
- Successfully launching new consumer products from concept to market.
- Making decisions based on data + customer insight, not just intuition.
- Running lean experiments (test batches, pre‑launches, landing page tests, etc.).
- Experience working in or with small/medium, high‑growth companies, but with enough structure to handle roadmap, KPIs, and processes.
- Strong collaboration with marketing teams (especially performance/paid media) to align product and messaging.
Skills & Competencies
- Strong customer insight skills: interviewing, observing, and translating feedback into product decisions.
- Excellent analytical skills: comfortable with spreadsheets, cohort views, funnel metrics, and simple tests.
- Very high bias for action and speed:
- You prefer “launch and learn” over waiting for perfect information.
- You can ship “good enough to gather data” and then iterate.
- Structured and organized: able to manage multiple product initiatives without dropping details.
- Strong communication: can clearly explain product logic and trade‑offs to non‑product teammates.
- Comfortable owning decisions end‑to‑end and being accountable for outcomes.
Nice‑to‑Have
- Experience with the 65+ demographic, haircare/beauty tools, or assistive/comfort products.
- Experience working with Asian manufacturers/suppliers (e.g., China) and managing samples, quality, and MOQs.
- Experience setting up or working with review/NPS systems and customer feedback loops.
- Background in (or close collaboration with) performance marketing, CRO, or growth.
Traits That Fit Numoya’s Culture
- Speed over perfection: You move fast, test fast, and are comfortable learning in public.
- Ownership: You behave like a founder of the product function.
- Pragmatic: You choose simple, effective solutions over complex frameworks.
- Curious and empathetic: Genuinely interested in the lives and needs of older women using our products.
