Job Type: Full-timeLocation: 100% RemoteTimezone: US(PST)The Role: Growth LeadWe’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role. You will:Build and optimize campaigns yourselfDevelop testing roadmapsBrief and shape high-converting creativeAnalyze performance deeply and make decisive callsYou are responsible for profitable customer acquisition and scalable growth.What You’ll Own1. Paid Media Execution (Meta + Google)Plan and manage budgets across Meta and Google Structure accounts for efficient testing and scaleOwn retargeting + prospecting strategyLaunch and optimize campaigns daily/weeklyManage CAC, AOV, LTV: CAC targets2. Creative Strategy & Performance BriefingDevelop a structured creative testing roadmap (hooks, angles, formats)Write clear, conversion-focused creative briefs for designers/UGC creatorsPartner with the brand to ensure the performance creative still feels premiumAnalyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)Systematically iterate winning concepts3. Testing & ExperimentationDesign structured tests (offer tests, landing page tests, audience tests)Build a hypothesis-driven experimentation frameworkIdentify scalable winning patterns vs one-off winsContinuously improve blended efficiency4. Reporting & InsightsOwn weekly and monthly growth reportingTrack channel-level and blended performanceIdentify leading indicators (CTR, CPC, CVR shifts)Translate data into clear strategic recommendationsWhat Success Looks LikePredictable, scalable new customer acquisitionCAC within target guardrailsStrong creative testing velocityClear visibility into what drives incremental growthWho You Are5–8+ years in DTC media buyingDeep hands-on experience buying media on Meta and GoogleStrong creative intuition + analytical rigorObsessed with testing and iterationCan operate independently without a heavy structureUnderstands premium brand positioning (not just discount-driven growth)Bonus PointsExperience scaling fashion/apparel brandsStrong understanding of the merchandising impact on paidExperience working with creators/UGC pipelines
Job Type: Full-time
Location: 100% Remote
Timezone: US(PST)
The Role: Growth Lead
We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.
You will:
- Build and optimize campaigns yourself
- Develop testing roadmaps
- Brief and shape high-converting creative
- Analyze performance deeply and make decisive calls
- You are responsible for profitable customer acquisition and scalable growth.
What You’ll Own
1. Paid Media Execution (Meta + Google)
- Plan and manage budgets across Meta and Google
- Structure accounts for efficient testing and scale
- Own retargeting + prospecting strategy
- Launch and optimize campaigns daily/weekly
- Manage CAC, AOV, LTV: CAC targets
2. Creative Strategy & Performance Briefing
- Develop a structured creative testing roadmap (hooks, angles, formats)
- Write clear, conversion-focused creative briefs for designers/UGC creators
- Partner with the brand to ensure the performance creative still feels premium
- Analyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)
- Systematically iterate winning concepts
3. Testing & Experimentation
- Design structured tests (offer tests, landing page tests, audience tests)
- Build a hypothesis-driven experimentation framework
- Identify scalable winning patterns vs one-off wins
- Continuously improve blended efficiency
4. Reporting & Insights
- Own weekly and monthly growth reporting
- Track channel-level and blended performance
- Identify leading indicators (CTR, CPC, CVR shifts)
- Translate data into clear strategic recommendations
What Success Looks Like
- Predictable, scalable new customer acquisition
- CAC within target guardrails
- Strong creative testing velocity
- Clear visibility into what drives incremental growth
Who You Are
- 5–8+ years in DTC media buying
- Deep hands-on experience buying media on Meta and Google
- Strong creative intuition + analytical rigor
- Obsessed with testing and iteration
- Can operate independently without a heavy structure
- Understands premium brand positioning (not just discount-driven growth)
Bonus Points
- Experience scaling fashion/apparel brands
- Strong understanding of the merchandising impact on paid
- Experience working with creators/UGC pipelines
