Job Title: Content Analytics StrategistType: Full-time; RemoteSchedule: US Time zoneIndustry: Health & WellnessOverviewWe are seeking a data-driven Content Analytics Strategist to own performance insights across creators and content. This role focuses on identifying what is truly driving GMV, uncovering winning patterns, and translating data into clear actions that scale high-performing content while eliminating inefficiencies.Key ResponsibilitiesPerformance Tracking & ReportingTrack and analyze performance across creators, content, and campaignsMonitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion ratesBuild and maintain dashboards and reporting systems to surface real-time insightsCreator & Content AnalysisIdentify top-performing creators and content driving the highest revenue impactBreak down winning content into key variables (hooks, formats, messaging, timing, etc.)Evaluate underperforming content and diagnose root causesInsight Generation & Strategy SupportTranslate data into actionable insights for creative, influencer, and media buying teamsProvide clear recommendations on where to double down, iterate, or cut spendPartner closely with Content Strategists to refine messaging and creative directionTesting & OptimizationSupport structured testing frameworks across creators and content variationsMeasure test performance and ensure learnings are documented and appliedContinuously refine KPIs and benchmarks based on evolving performance dataPlaybook & Knowledge BuildingDevelop and maintain performance playbooks based on top-performing content and creatorsCreate standardized reporting and insight-sharing processes across teamsEnsure insights are systematically fed back into content production and scaling effortsSuccess MetricsAccuracy and clarity of performance insights deliveredImpact of insights on GMV growth and content efficiencySpeed of identifying winning vs. underperforming contentAdoption of insights across creative and growth teamsRequirements3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerceStrong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube Shorts)Advanced proficiency in spreadsheets (Google Sheets/Excel); experience with BI tools is a plusAbility to synthesize large data sets into clear, actionable insightsStrong attention to detail with a results-oriented mindsetPreferred QualificationsExperience working with influencer or UGC-driven brandsFamiliarity with attribution models and tracking across paid and organic channelsExperience collaborating with creative and media buying teams
Job Title: Content Analytics Strategist
Type: Full-time; Remote
Schedule: US Time zone
Industry: Health & Wellness
Overview
We are seeking a data-driven Content Analytics Strategist to own performance insights across creators and content. This role focuses on identifying what is truly driving GMV, uncovering winning patterns, and translating data into clear actions that scale high-performing content while eliminating inefficiencies.
Key Responsibilities
Performance Tracking & Reporting
- Track and analyze performance across creators, content, and campaigns
- Monitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion rates
- Build and maintain dashboards and reporting systems to surface real-time insights
Creator & Content Analysis
- Identify top-performing creators and content driving the highest revenue impact
- Break down winning content into key variables (hooks, formats, messaging, timing, etc.)
- Evaluate underperforming content and diagnose root causes
Insight Generation & Strategy Support
- Translate data into actionable insights for creative, influencer, and media buying teams
- Provide clear recommendations on where to double down, iterate, or cut spend
- Partner closely with Content Strategists to refine messaging and creative direction
Testing & Optimization
- Support structured testing frameworks across creators and content variations
- Measure test performance and ensure learnings are documented and applied
- Continuously refine KPIs and benchmarks based on evolving performance data
Playbook & Knowledge Building
- Develop and maintain performance playbooks based on top-performing content and creators
- Create standardized reporting and insight-sharing processes across teams
- Ensure insights are systematically fed back into content production and scaling efforts
Success Metrics
- Accuracy and clarity of performance insights delivered
- Impact of insights on GMV growth and content efficiency
- Speed of identifying winning vs. underperforming content
- Adoption of insights across creative and growth teams
Requirements
- 3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerce
- Strong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)
- Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube Shorts)
- Advanced proficiency in spreadsheets (Google Sheets/Excel); experience with BI tools is a plus
- Ability to synthesize large data sets into clear, actionable insights
- Strong attention to detail with a results-oriented mindset
Preferred Qualifications
- Experience working with influencer or UGC-driven brands
- Familiarity with attribution models and tracking across paid and organic channels
- Experience collaborating with creative and media buying teams
