ABM and Expansion Manager

Job description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us! Job Description You will lead the account-based marketing (ABM) strategy, and lead the planning and measurement to deliver a comprehensive ABM program. Your experience with integrated marketing campaigns will ensure there is a contextual and personalized experience across the entire buyer's journey. Plus, you will know how to weave in the right content and experiences at the right time to create velocity at each stage of the funnel. Reporting to the Senior Director, Customer Marketing, you will measure your success in this role through engagement and influence. This influence will see growth across pipeline creation and ARR from the existing Fiix account list through site expansion, and net new enterprise acquisition. As an important contributor to Fiix's outbound efforts, you will work with the marketing, sales, and operations teams to deliver an informative and seamless prospect experience. Main Responsabilities: · Work with sales leaders to support the revenue team on account selection, coverage planning, and insight gathering to build relevant, prospect-centric campaigns across digital and traditional channels. · In collaboration with marketing and a cross-functional team, you will lead the strategy and planning of the Fiix account-based marketing program. This program will span across all outbound efforts, including campaign briefing, development, and measurement. · Partner with the in-house content team and third parties to grow relevant content and experiences as a means of promoting prospect engagement and education across common pain points, personas, and markets. · Work with marketing operations for seamless deployment, tracking and measurement across all program activity. · Build a reporting framework to measure marketing program influence on pipeline creation and ARR growth. · Analyze data to identify sales opportunities and understand conversion metrics at each stage to improve program impact across all touchpoints to improve the prospect experience. The Essentials – You Will Have · Bachelor's Degree in relevant field. · Advanced English The Preferred – You Might Also Have: · You have 8+ years of experience building ABM strategies and translate that into planning, and program measurement in a B2B software environment. · You have worked alongside BDR, AM, content, and ops teams. · You are a pro at implementing integrated/automated marketing campaigns, including nurture programs, across digital and traditional channels from the ground up. · You are an analytical, data-driven marketer that understands how to mine for insights and translate them into contextual, value prospect experiences. · You are a fanatic when it comes to implementing best practices for campaign intake and execution in partnership with a marketing operations team · You know how to plan and track your spending to come in on budget. · You have a project management style, with follow-through skills your teammates can always count on. · You are familiar with all or most of our tech stack: SFDC, Pathfactory, Drift, Marketo, Outreach, and Prolifiq. What we offer: · Comprehensive mindfulness programs with a premium membership to Calm · Volunteer Paid Time off available after 6 months of employment for eligible employees · Company volunteer and donation matching program – We match your volunteer hours or personal cash donations to an eligible charity with a charitable donation. · Employee Assistance Program · Personalized wellbeing programs through our OnTrack program · On-demand digital course library for professional development. We believe that employee diversity is an important element of our common future. We provide opportunities for talent growth with the entire organization. We support equality by celebrating the individuality of every person, regardless of their origin and identity. We appreciate the unique cultural pattern and variety of experiences in each of us. We invite all who want to join and change the world of our organization. #LI-EV1 #LI-hybrid Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.