ABM & Field Marketing Manager

Job description

Northspyre, the only end-to-end real estate development management platform, empowers developers to make smarter investment decisions with data-driven insights and collaborative workflows. Through automation, analytics, and AI, Northspyre gives teams the real-time information, performance insights, and workflow tools they need to do their job with unparalleled speed and intelligence. By bringing project stakeholders, data, and processes together all on one integrated platform, Northspyre eliminates expensive silos in the development lifecycle, making project delivery simple and outcomes more predictable. Since 2017, Northspyre has been the backbone of operational infrastructure for leading development firms, supporting over $500 billion in projects across the US. ## **About the Opportunity** Northspyre is looking for a strategic, commercially minded Field Marketing & Special Projects Manager to lead our field marketing and events program. In this role, you’ll own the strategy, planning, execution, and measurement of programs designed to build relationships, strengthen our presence in the market, and generate meaningful pipeline. Your portfolio will include industry events, executive dinners, customer programs, trade shows, webinars, sponsorships, regional activations, and targeted account-based marketing initiatives. We’re looking for someone who thinks beyond event logistics. You’ll work closely with Business Development, Sales, Customer Success, Marketing, and company leadership to develop experiences and programs tied to clear commercial goals. **Responsibilities** Field Marketing & Events - Own Northspyre’s annual field marketing and events strategy, calendar, roadmap, and budget. - Plan and execute industry events, executive dinners, customer gatherings, webinars, trade shows, conferences, and regional activations. - Evaluate conferences and sponsorship opportunities based on audience, strategic fit, cost, meeting potential, and expected pipeline impact. - Manage vendors, venues, contracts, production timelines, invitations, travel logistics, run-of-show planning, and on-site execution. - Build clear goals and measurement plans for each program, then use performance data to inform future investments. Account-Based Marketing - Partner with Enterprise Business Development and Sales to identify priority accounts, key stakeholders, and opportunities for targeted engagement. - Develop high-touch ABM programs, including targeted mailers, gifting, office activations, lunch-and-learns, private webinars, and other account-specific experiences. - Coordinate messaging and touchpoints across teams to create a cohesive experience for target accounts. Brand & Content - Represent Northspyre at industry events and customer-facing programs. - Build relationships with customers, prospects, partners, and other members of the commercial real estate community. - Partner with Content Marketing to turn field insights into event recaps, social content, customer stories, and thought-leadership opportunities. Reporting & Commercial Impact - Track the impact of field marketing programs across meetings, sales-qualified leads, opportunity progression, pipeline, and influenced revenue. - Establish consistent reporting across event attendance, target-account participation, lead quality, meetings, follow-up, and commercial outcomes. - Use performance data to guide audience selection, event formats, sponsorship decisions, budget allocation, and follow-up strategy. **Must Haves** - Experience in field marketing, events, experiential marketing, account-based marketing, demand generation, or a related B2B function. - Experience owning programs from strategy through execution and measurement. - Strong project management skills with experience managing multiple programs, stakeholders, vendors, and deadlines. - Commercial mindset with an understanding of how marketing programs support pipeline, sales cycles, and account engagement. - Strong communication and relationship-building skills with confidence representing a company externally. - Comfort working with senior leaders and managing high-visibility programs. - Strong attention to detail paired with the ability to think strategically about priorities and investment. - Willingness to travel for events, conferences, customer programs, and other field initiatives as needed. **Benefits and Perks** - In addition to a competitive salary, we are offering a meaningful stock option package - Comprehensive Medical, Dental, and Vision. Multiple plan options, including a plan option for 100% employer-paid premium for individual coverage for full-time employees. - 401k Match to help you save for your future (Fully vested after 6 mo eligibility period) - Unlimited Vacation, Paid Sick Leave, and major US Holidays - Awesome company swag! - Free access to Health Advocate - Hybrid & Remote opportunities - we have an Amazing new office in Midtown Atlanta - You will be part of a small, professional fast-moving team with minimal supervision - Annual team gatherings Top Three Reasons to Join **#1: It’s the Right Time –** We’ve already facilitated more than $500 billion of complex projects across the United States **#2. Northspyre has the right product –** Our technology empowers modern real estate teams to build leveraging data, automation and artificial intelligence to get to faster, more predictable outcomes on complex projects. **#3. Northspyre celebrates a culture of creativity –** We strive to have a sense of community within Northspyre that encourages diverse viewpoints, openness, and fostering an environment in which employees feel comfortable bringing their whole authentic selves to work. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.