ABM Manager

Job description

**ABM Manager – Europe North West** Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one. Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused **ABM Manager** to drive growth across a portfolio of strategic new-logo and existing-customer accounts. 📍 **Location:** Europe North West 💼 **Function:** Account-Based Marketing / Field Marketing 👤 **Reports to:** Senior Field Marketing Director 🎯 **What You’ll Do** - **Strategy & Execution:** Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey. - **Sales Alignment:** Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities. - **Data-Driven Outreach:** Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals. - **AI & Tech Integration:** Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting. - **Impact Tracking:** Measure account engagement, progression, pipeline creation, and opportunity acceleration. 💡 **What We’re Looking For** - Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles. - Demonstrated experience partnering with Sales to measurably drive pipeline growth. - Hands-on experience utilizing AI tools for campaign execution, research, and personalization. - High commercial acumen, strong project management, and cross-functional stakeholder skills. - *Bonus:* Background in SaaS, fintech, banking, or enterprise technology. 📈 **What Success Looks Like** We measure success by your ability to move strategic accounts forward: Engagement ➔ Conversation ➔ Opportunity ➔ Revenue If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!