Account Based Marketing & Events Lead

Job description

ABOUT US Founded in 2019 and part of Y Combinator's 2020 cohort, Photoroom https://www.photoroom.com is the leading visual solution for e-commerce. We've raised Series B funding and reached 300+ million users worldwide, processing over 5 billion images annually and serving both small businesses and major enterprises like Amazon, DoorDash, and Decathlon through our mobile app, web platform, and API. We're a remote-friendly team of 100+ passionate builders giving e-commerce businesses superpowers to create visuals that help them grow, making the hardest parts of selling online disappear. We focus on craft, innovation, and collaboration, creating exceptional impact for e-commerce businesses worldwide. ROLE SUMMARY We're looking for an Account Based Marketing & Events lead to join our Enterprise marketing team and lead our account based marketing and events marketing pillar. The objective is to triple our pipeline from these related channels as we target tripling for a 2nd year in a row our Enterprise revenues, building on success from signing clients including Wolt and Poshmark and are accelerating our marketing investment. You'll drive our account based marketing and events collaborating closely with our leadership, sales, and other growth and marketing teams. Compensation: 146k to 171k depending on seniority + Stock-Options/BSPCE Location: Our office is in NYC. We’re in the office 3 days per week, and the role requires global travel and close collaboration with the sales team. Quarterly expensed trips to Paris for our company gatherings. ABOUT THE ROLE - Develop and execute a strategy for account based marketing. - Develop appropriate target lists for each level of priority working with Revenue Operations and sales - Execute strategy, owning delivery and results for referrals and events and working with expert team members for advertising and other levers to support objectives - Determine optimal event strategy for upper funnel and lower funnel for 3rd party and owned events working closely with the sales and brand teams. - Lead execution of events globally (with support from other team members and agencies as appropriate) including putting in place best practices for operations pre and post event to maximize impact on brand and pipeline generation. - Create an annual global flagship event to build Photoroom’s brand, customer relationships and pipeline building upon our customer advisory board event in 2025. - Develop KPIs to support pipeline objectives for events and account based marketing. ABOUT YOU - Strategic ABM Planning & Execution – proven experience designing multi-tiered ABM programs, define account segments and priority tiers, and orchestrate personalized campaigns across channels with measurable pipeline impact above 1.5x growth. - Event Strategy & Global Event Management – strong track record in building event programs across the funnel (3rd-party, owned, micro ABM and flagship events), managing logistics end-to-end, and driving repeatable operational processes that scale. - Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets. - Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes. - Enterprise Customer & Partner Engagement – Demonstrated experience building meaningful connections with high-value enterprise accounts, facilitating relationship-building opportunities, and representing the brand at global events and customer touchpoints. If you think you have what it takes but don't meet every single point above, please still apply. We'd love to chat and see if you could be a great fit. BENEFITS - Work flexibly: 3 days in the downtown New York (Chelsea) office, 2 days remotely per week - Regular team gatherings, including in-person onboarding in Paris (2 weeks), yearly company offsite and team retreat, quarterly in-person meetings (monthly during first 6 months), and social events like winter party and hackathons. - 20 days annual leave plus local public holidays - Competitive equity package with stock options, giving you ownership in our growing company - $1,000 annual learning and development budget for training, courses, books, and skill development - Private health insurance - Access to personalized mental health support, including 1:1 sessions with therapists or coaches, self-care tools, and well-being resources via MokaCare - Sports and cultural activities reimbursement - Relocation support available if required to move to New York, including apartment finding. HIRING PROCESS 1. Screening call with Talent Manager (30min) 2. Technical interview with Hiring Manager (45min) 3. Take-home assignment (<4 hours) and live review with the team (45min) 4. Culture fit interviews and meet the team (~3h in total) 5. Reference check and offer DIVERSITY, EQUITY, INCLUSION, AND BELONGING We're committed to enabling everyone to feel included and valued at work. We believe our company and culture are strongest when composed of diverse experiences and backgrounds. That's also why we have flexible working hours, trust people to work remotely, and extended parental leave. All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.