Account Based Marketing Lead

Job description

We are looking for an experienced and strategic Account-Based Marketing (ABM) Manager to lead and evolve our global ABM programme. This role will be responsible for developing and executing integrated account-based marketing strategies that drive engagement, pipeline growth, and revenue across multiple business verticals. Working closely with Sales, Marketing, Digital, PR, and regional stakeholders, you will build targeted account plans, establish scalable ABM frameworks, and ensure programmes are aligned to business objectives. The successful candidate will be a highly collaborative B2B marketing professional with a proven track record of delivering impactful ABM strategies in complex environments. Key Responsibilities Develop and own the global ABM strategy, ensuring alignment with overall business objectives and growth targets. Create and manage integrated account plans to support target accounts throughout the entire buyer journey. Lead the planning, execution, and optimisation of one-to-one, one-to-few, and one-to-many ABM programmes. Partner with Sales to define target account selection, segmentation, and tiering strategies across all business verticals. Oversee the delivery of account-based campaigns and engagement initiatives, ensuring effective execution and measurable results. Establish and maintain ABM performance metrics, reporting frameworks, and KPIs to demonstrate pipeline and revenue impact. Develop and maintain ABM playbooks, operating models, and best practice frameworks. Drive ABM adoption and enablement across the organisation through training, coaching, and stakeholder engagement. Collaborate with the Marketing Director to ensure ABM activities support wider commercial and marketing objectives. Work closely with the Digital Manager to leverage marketing technology, data insights, and digital best practices. Partner with Regional Marketing Managers to ensure consistency and alignment of ABM programmes across global and regional markets. Coordinate with PR, Internal Communications, and Marketing Communications teams to maximise account engagement opportunities. Ensure account teams and stakeholder groups are aligned to account plans and actively support programme delivery. Maintain the quality and consistency of all customer-facing ABM materials and communications. Manage external agency relationships, ensuring strong performance, delivery, and return on investment. Build and maintain effective relationships with senior stakeholders, sales leadership teams, and key account decision-makers. Extensive B2B marketing experience with significant hands-on Account-Based Marketing expertise. Proven success developing and delivering ABM strategies that drive measurable business results. Experience within industrial, engineering, manufacturing, technical, or similarly complex B2B environments is highly desirable. Strong strategic planning and account development skills, with the ability to create long-term engagement strategies. Demonstrated ability to influence and collaborate with senior stakeholders across multiple functions. Experience leading cross-functional initiatives and delivering results without direct authority. Strong analytical mindset with the ability to measure, interpret, and communicate programme performance. Excellent project management and stakeholder management skills. Experience working with marketing technology platforms, CRM systems, and ABM tools. Bachelor's degree in Marketing, Business, or a related discipline preferred. With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity. Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network. We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website ( Careers - Smiths Group plc ) Company Description John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies. We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards. John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries. John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.