Account-Based Marketing Manager

Job description

As the ABM Manager at Shopmonkey, you'll own our enterprise ABM program targeting Multi-Shop Operators (MSOs) and multi-location auto service businesses. The program is newly launched — strategy and foundation built, acquisition campaigns live for a few weeks — so you'll contribute inside a moving motion right away, then shape and scale it as your own. You'll bridge Sales, RevOps, and Marketing to accelerate enterprise sales cycles. We're hiring as much for curiosity, aptitude, and growth potential as for experience. If you don't check every box below but learn fast and want to build, we would still want to hear from you. **Please note for candidates based in the San Francisco Bay area, this would be a hybrid role with 2 days/week in our Larkspur, CA office.** ## **What You Will Do:** - **Own the program:** Run tiered 1:1,1:Few, and 1:Many campaigns end to end — calendar, briefs, timelines, and coordination across internal teams and vendors. - **Direct the channels:** Set channel strategy and audiences across LinkedIn, Google Ads, Meta, and direct mail, partnering with our Paid Media Manager, who owns campaign build and optimization, as well as our Lifecycle Manager who owns email and SMS sequences. - **Create the content:** Build the assets that power the program — downloadables, personalized landing pages, and direct mail kits — with Product Marketing and Sales. - **Own the data strategy:** Drive target account lists, enrichment, and data quality with Sales and Marketing Ops, and partner with MOps on account scoring and instrumentation (you define what's needed; they build it). - **Measure and report:** Track account engagement, pipeline influence, and ROI. Build exec-level visibility into the program — dashboards and recurring readouts that keep revenue leadership informed and bought in. ## **We Are Looking For People Who Have:** - 3+ years of B2B marketing experience, including hands-on ABM or account-targeted campaign work. - Experience marketing to Mid-Market or Enterprise buyers with multi-stakeholder sales cycles; selling to multi-location businesses (automotive, field services, franchises) is a strong plus. - Strong project management and communication skills — essential for this role**.** You keep multi-workstream, cross-functional programs on schedule with clear owners, and you communicate crisply in writing and in the room, from campaign briefs to exec readouts. - Fluency in the core ABM channels — LinkedIn, Google Ads, Meta, direct mail, email, SMS — enough to set strategy and brief specialists well; console experience is a plus, not required. - Strong analytical skills, including B2B web analytics (GA4, UTMs, account-level vs. contact-level measurement), and experience building performance dashboards (HubSpot, Salesforce, Looker, or similar) that give leadership a clear view of the program. - Comfortable partnering with Ops on CRM and scoring tools (Salesforce, HubSpot, or similar). - Fast learner, energized by early-stage ambiguity and a new vertical. ## **Nice to Have:** - Vertical SaaS or automotive industry experience; familiarity with account-level attribution tools (Dreamdata, 6sense, or similar). In the United States the range for this role is typically an OTE of $120,000 to $132,000 + equity + benefits. The range provided is Shopmonkey’s reasonable estimate of the compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors. --- ### **Why Shopmonkey?** #### Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks (**benefits below are mainly for U.S. based, full-time employees).** Other benefits vary upon location outside of the United States, and employment status: ### **💪🏼 Health & Wellness** - Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date - Short term and long term disability - Employee assistance program - Reimbursement for a personal health and wellness membership - Generous parental leave - 401(k) available upon hire ### **✈️ Time Off** - 11 paid holidays - Flexible time off - take the time off you need! ### **🥰 Giving Back** - Matching donations for approved charitable organizations - Group volunteer efforts #### Check out our [founder’s story](https://www.youtube.com/watch?v=bersjshXlzc&t=3s), [life page](https://www.linkedin.com/company/shopmonkey/life), or [hear from real employees](https://youtube.com/playlist?list=PLazaWgaFFCUBYZvKjH_c4isFhoqOpegSC) about what it’s like to work at Shopmonkey. #### Join our team of [hungry, humble, smart people](https://www.youtube.com/watch?v=psBQ1RnCM1M&list=PLazaWgaFFCUBYZvKjH_c4isFhoqOpegSC&index=2&t) who love what they do, and change the auto industry by helping every shop thrive. ### **About the Industry** #### The U.S. is the second largest passenger vehicle market with more than 260 million registered passenger vehicles, and the global car repair market is estimated to be worth more than $500B. Shopmonkey aims to change the status quo and enable auto shops to become more efficient and give their customers a more delightful experience. ### **About Shopmonkey** #### Shopmonkey is the leading auto-repair shop software company; it is a cloud-based solution that helps auto-repair shops consolidate tools, save time, and streamline their entire operation onto a simple, easy-to-use platform. #### Headquartered in Silicon Valley and trusted by more than 3,500+ auto shops across the U.S. and Canada, Shopmonkey aims to change the status quo of the car repair market, estimated to be worth more than $500B. #### In 2021 Shopmonkey [raised](https://www.crunchbase.com/organization/shopmonkey-io) a $75 million Series C, supported by top-tier Silicon Valley venture capital firms Bessemer Venture Partners, Index Ventures, Headline, I2BF, and ICONIQ Growth. In 2022, Shopmonkey [was named](https://www.forbes.com/lists/americas-best-startup-employers) #4 on Forbes' annual ranking of America's Best Startup Employers list (and #1 in Business Products & Software Services). **Shopmonkey was once again named as one of America's Best Startup Employers by Forbes in [2023,](https://r.statista.com/en/employers/best-startup-employers-usa-2023/ranking/)[2024](https://www.forbes.com/lists/americas-best-startup-employers/?sh=40a2c1a92ad7), and [2026](https://www.forbes.com/lists/americas-best-startup-employers/)!** #### *Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission.* #### *Shopmonkey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.* *Shopmonkey is committed to the full inclusion of all qualified individuals. In keeping with our our commitment, Shopmonkey will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our Talent Team at [hiring@shopmonkey.io](mailto:hiring@shopmonkey.io).* **Please note:** Shopmonkey will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time. Shopmonkey will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for: - Contact initiated via unsolicited text message or cold call. Shopmonkey does not follow up with candidates through instant messaging applications. - Our Talent Acquisition team only corresponds from email addresses with the domain ‘@Shopmonkey.io’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer. - While some of our jobs can be found on third party job sites, all of our current job opportunities and descriptions are posted on Shopmonkey’s [Careers](https://www.shopmonkey.io/careers) page, or our official [LinkedIn Company Page](https://www.linkedin.com/company/shopmonkey) The U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from [recruiting scams](https://consumer.ftc.gov/consumer-alerts/2023/08/scammers-impersonate-well-known-companies-recruit-fake-jobs-linkedin-and-other-job-platforms) and [financial fraud](https://consumer.ftc.gov/articles/how-avoid-scam). If you believe you were a victim of such a scam, you may contact your local law enforcement agencies. Shopmonkey is not responsible for any claims, liability, losses, damages, or expenses resulting from scammers or impersonators.