Account Based Marketing Manager

Job description

Account Based Marketing Manager Description - Job Summary HP is seeking an Account Based Marketing (ABM) Manager to lead account-based marketing execution for priority Global enterprise accounts. This role is responsible for partnering with Sales to develop account strategies, activate personalized campaigns, engage key stakeholders, and drive measurable account progression, pipeline influence, and revenue growth. The ABM Marketing Manager will work closely with the ABM Center of Excellence, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies, and Marketing Operations to execute 1:1 and 1 ABM programs. The role will translate account priorities into targeted marketing plans, using account insights, tailored value propositions, modular content, events, digital engagement, and sales plays to create meaningful customer engagement. The ideal candidate is a strategic and execution-oriented B2B marketer who can align closely with Sales, understand account needs, and move quickly from insight to activation. Responsibilities Partner with Sales to identify and align on priority accounts for ABM execution, including account objectives , growth opportunities, whitespace, and stakeholder priorities. Develop account-specific ABM plans for 1:1 and 1: few campaigns , aligned to sales motions, customer needs, business outcomes, and revenue goals. Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, engagement history, and opportunity areas. Facilitate account planning and strategy discussions with Sales, the ABM CoE , agencies, and cross-functional partners. Translate account strategy into clear campaign briefs, messaging direction, value propositions, plays, and activation plans. Use modular content and campaign frameworks to create personalized assets, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail, and sales enablement materials. Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, executive engagement, events, webinars, direct mail, and sales outreach. Ensure Sales is enabled with the right messaging, content, engagement signals, and next-best actions for target accounts. Track account engagement, buying committee reach, campaign performance, opportunity movement, pipeline influence, and sales feedback. Partner with Marketing Operations and Insights teams to ensure campaigns are properly built, tagged, measured, and reported. Continuously optimize ABM programs based on performance data, customer signals, sales feedback, and regional learnings. Capture best practices, successful plays, customer examples, and campaign learnings that can be shared and scaled across regions. Key Deliverables Priority account ABM plans Account insights requests and briefing inputs Sales and Marketing account strategy alignment 1:1 and 1 : Few campaign briefs Personalized value propositions and messaging frameworks Campaign activation plans and timelines Modular asset requests and agency briefs Sales enablement materials and next-best-action guidance Account engagement and performance reporting Post-campaign learnings and optimization recommendations Success Measures : Success in this role will be measured by: Strong Sales and Marketing alignment on priority account s trategy. Faster movement from account selection to campaign act ivation. Increased engagement from priority accounts and buying committee stakeholders. Improved quality and relevance of account-specific messaging and assets. Clear visibility into account progression, engagement, and pipeline influence. Effective use of CoE playbooks, modular content, and campaig n framewor ks. Increased adoption of repeatable ABM plays across regions. Measurable contribution to pipeline acceleration, expansion, retention, or revenue growth. Education & Experience Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. 10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution. Experience developing and executing targeted campaigns for enterprise or strategic accounts. Strong understanding of ABM motions, including 1:1, 1, and account-cluster-based marketing. Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans. Experience working with cross-functional teams, including Sales, Product or Portfolio Marketing, Marketing Operations, Analytics, Agencies, and Regional Marketing. Strong campaign management skills, including briefing, planning, asset development, execution, measurement, and optimization. Ability to interpret account insights, engagement signals, customer priorities, and sales feedback. Strong communication , storytelling, stakeholder management, and project management skills. Ability to manage multiple accounts, campaigns, timelines, and stakeholders in a matrixed environment. Preferred Qualifications Experience in enterprise technology, hardware, software, solutions, or services marketing. Experience working in a global or regional marketing organization. Familiarity with CRM, marketing automation, account intelligence, intent data, LinkedIn, paid media, and campaign reporting platforms. Experience with executive engagement programs, strategic events, direct mail, or high-touch account activation. Experience building or using modular content, campaign kits, playbooks, or ABM frameworks. Preferred Certifications NA Knowledge & Skills • Agile Methodology • Business Development • Business Marketing • Business Strategies • Business To Business • Channel Management • Channel Sales • Demand Generation • Digital Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs) • Marketing • Marketing Communications • Marketing Management • Marketing Strategies • New Product Development • Product Management • Product Marketing • Salesforce • Social Media Cross-Org Skills • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity Impact & Scope • Impacts large functions and leads large, cross-division functional teams or projects. Complexity • Provides highly innovative solutions to complex problems within established policy. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. #LI-Post Job - Marketing Schedule - Full time Shift - No shift premium (Singapore) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "