Account Executive, SMB Growth & Direct Response

Job description

Are you ready to revolutionize how advertisers connect with audiences? Scripps is seeking a dynamic Account Executive, SMB Growth & Direct Response to drive our advertising transformation by building powerful client partnerships and executing innovative cross-platform media solutions. This role is your opportunity to shape the future of performance-driven advertising across linear TV, Connected TV (CTV), and premium sports inventory while delivering measurable results that matter. WHAT YOU'LL DO: Develop and maintain strong relationships with direct response agencies, performance marketers, SMB clients, mid-market advertisers and trading desks to drive revenue growth and market expansion. Identify client needs and craft tailored media solutions that leverage Scripps' linear, CTV, and premium sports inventory. Drive incremental revenue growth by selling Scripps' suite of performance-driven advertising products, cross-platform packages, and scalable activation models. Negotiate high-value, complex DR and SMB partnership deals with a focus on measurable outcomes such as cost per action (CPA), return on ad spend (ROAS), conversion rates, and client key performance indicator (KPI) achievement. Effectively research and cultivate new business targets within performance marketing and SMB segments. Collaborate with internal teams, such as pricing and inventory, marketing and research, to optimize campaign performance, inventory allocation, and yield optimization. Educate clients and agencies on Scripps' innovative performance solutions, including attribution technologies, programmatic buying platforms, and premium sports inventory. Execute premium sports inventory sales strategies that leverage performance-driven advertising, local market activation, and CTV extensions for SMB category growth. Provide regular performance reporting, data-driven insights, and strategic recommendations to clients with focus on campaign optimization and ROI improvement. Maintain a thorough and extensive knowledge of the marketplace including category and industry trends, competitive capabilities, direct response best practices, and performance marketing innovations. WHAT YOU'LL NEED: BS/BA in a related discipline preferred or equivalent years of experience Generally, 5+ years of experience in related field preferred WHAT YOU'LL BRING: Proven track record in direct response or performance driven advertising preferred Proven success managing relationships with SMB advertisers, mid-market clients, performance marketing agencies, and trading desks Experience with sports advertising and premium inventory monetization preferred Deep understanding of linear TV, CTV, programmatic buying platforms, attribution technologies, inventory management systems, and performance measurement tools Strong negotiation, communication, and presentation skills with ability to handle complex, high-value partnership deals Ability to analyze performance data, interpret industry trends, and craft data-driven media solutions Demonstrated ability to work effectively across finance, operations, pricing, and marketing Commercially astute with consistent track record of achieving or exceeding revenue targets and established goals Computer knowledge of Microsoft Office, Excel, Word, PowerPoint, and programmatic buying platforms Ability to thrive in a collaborative, fast-paced team setting WHERE YOU'LL LIVE, WORK AND PLAY: New York City is the epicenter of media, advertising, and innovation—making it the perfect place to advance your career in performance-driven advertising. As the nation's largest media market, NYC offers unparalleled access to industry leaders, cutting-edge agencies, and transformative technology platforms. Beyond work, the city pulses with world-class culture, from Broadway theaters and renowned museums to diverse culinary experiences in every neighborhood. Whether you're exploring Central Park, catching a game at Madison Square Garden, or discovering hidden gems in Brooklyn, NYC provides endless opportunities for inspiration and connection. With excellent public transportation and vibrant communities across all five boroughs, you'll find the perfect balance of professional growth and urban adventure in the city that never sleeps. #LI-SM2 #LI-Hybrid COMPENSATION RANGE: Annual Salary: $165,000.00 - 190000 Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York. ADDITIONAL BENEFITS: A career path to grow your professional experiences Full medical, dental and vision benefits, as well as certain other health and wellness benefits Retirement savings plan with company match Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire. If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.