Account Executive, Trade Promotion Management/Optimization (TPM/TPO)

Job description

* This opportunity is remote, therefore open to all candidates nationwide in the USA * Are you ready to embark on an electrifying journey that will revolutionize the global food system? Seize this opportunity to join the trailblazing team at TELUS Agriculture and Consumer Goods (TAC) - a powerhouse committed to disrupting the status quo with state-of-the-art applications that leverage data to reimagine the way we approach food! We are not just a team; we are an inspired collective on a relentless mission to establish the most trusted food system worldwide, unraveling transformative insights and optimizing processes from the fields to your plate. At TAC, we are more than just individuals; United in passion and purpose, we collaboratively breathe life into these extraordinary opportunities. Our Team and What We'll Accomplish Together Join TELUS Agriculture and Consumer Goods as an Enterprise Account Executive and partner with Fortune 500 and mid-market CPG manufacturers to solve one of the industry's most pressing challenges: optimizing trade promotion spend and effectiveness. Our TPM/TPO solutions help manufacturers eliminate waste in their promotional strategies, improve channel relationships with retailers and distributors, and drive measurable ROI. In this role, you'll be the trusted strategic partner translating complex data-driven solutions into compelling business outcomes for C-suite executives and operations teams at major consumer goods companies. This is a high-impact sales role where your ability to diagnose business problems, build relationships across matrixed organizations, and deliver consultative expertise will directly shape TELUS' presence in a market where trade promotion optimization drives billions in manufacturer margin. What You'll Do Lead enterprise account strategy and relationship development with CPG manufacturers (Fortune 500 and mid-market) to enhance TELUS Consumer Goods' presence and influence in the TPM/TPO market, positioning yourself as a trusted strategic advisor and business partner. Develop account plans that identify growth and expansion opportunities while maintaining strong stakeholder relationships. Conduct thorough discovery conversations with manufacturer stakeholders to understand their trade promotion challenges, competitive positioning, current processes, and business objectives. Synthesize these insights into compelling ROI-driven business cases that position TELUS solutions as strategic business enablers rather than feature-focused tools. Deliver consultative sales presentations in partnership with our Solution Architecture and Product Management teams. Translate complex TPM/TPO functionality into clear business outcomes that resonate with both technical and executive stakeholders. Leverage internal experts to help position competitive differentiation and ROI impact. Serve as the primary lead for RFP/RFI responses, partnering with our Product and Solution Architecture teams to articulate how TELUS solutions solve specific client business challenges and deliver measurable ROI compared to competitive alternatives. Collaborate closely with Product Managers and Business Development teams to identify product gaps, refine messaging for new functionality and enhancements, and define go-to-market positioning for emerging capabilities based on market intelligence and client feedback gathered throughout the sales cycle. Develop and execute account strategies that expand wallet share and drive new business growth while maintaining strong relationships with key stakeholders across the manufacturer organization. Support implementation project planning and success by gathering and synthesizing information from key stakeholders during the sales cycle to ensure smooth solution deployment and early value realization. What You Bring MUST-HAVES 6 or more years of enterprise SaaS sales experience, with a proven track record of driving deals and influencing purchasing decisions with Fortune 500 and mid-market clients. Advanced consultative selling expertise—demonstrated ability to diagnose complex business challenges, understand client pain points, and translate them into compelling ROI-driven solution narratives that demonstrate competitive advantage. Demonstrated ability to deliver clear, concise, and impactful product demonstrations and presentations that effectively communicate functionality, value proposition, and competitive differentiation to both technical and business stakeholders; comfort presenting to executive audiences. Excellent communication skills (verbal and written)—ability to articulate complex concepts clearly to diverse audiences including C-suite executives, finance teams, and operational stakeholders; strong RFP/RFI writing and proposal development skills. Proven ability to work effectively in matrixed team environments, gaining results without direct line authority while collaborating with Sales, Business Development, and Product Management teams. Strong analytical and problem-solving skills—ability to understand complex business processes and translate them into value propositions. High degree of flexibility and adaptability in managing dynamic priorities and evolving client needs in a fast-paced environment. Intellectual curiosity and strong learning velocity—willingness to become a subject matter expert in TPM/TPO dynamics and CPG manufacturing business processes; ability to ramp quickly on new domain knowledge with support from internal experts. Valid driver's license and willingness to travel as required to support key customer relationships. HIGHLY DESIRED Experience in financial services, supply chain, healthcare, or operational software sales (or other B2B SaaS verticals) where you've had to ramp deeply into domain expertise and translate technical functionality into business outcomes. Demonstrated success closing complex, multi-stakeholder enterprise deals with ROI and financial impact focus. Experience supporting or leading implementation projects, including stakeholder management, requirements gathering, and deployment planning. GREAT-TO-HAVES Previous CPG sales, sales engineering, or solution architecture experience. Proven experience with TPM/TPO solutions—either as a user, system administrator, domain expert, or having played an integral role in TPM system implementation. Experience in Finance, Sales Finance, Trade Finance, or Revenue Management within a CPG manufacturer environment. Demonstrated success in a hunter/business development role, with experience identifying new market opportunities and driving new business growth in the CPG or SaaS space. Familiarity with competitive TPM/TPO solutions and ability to articulate market differentiation. Data-driven mindset with experience in trade promotion analytics, reporting, or using data to inform ROI demonstrations and business case development. Knowledge of broader TAC ecosystem solutions (agriculture, supply chain, data analytics) and ability to position integrated value propositions to CPG manufacturer clients. Commitment to continuous learning and staying current with product roadmaps, emerging functionality, and market trends in the TPM/TPO and CPG space. Why Join TELUS Agriculture & Consumer Goods At TELUS Agriculture and Consumer Goods, we are dedicated to fostering an inclusive and supportive environment where all individuals can thrive. We value the unique perspectives and experiences that each person brings to our team and invite you to join us on our journey of growth and learning. Together, we aim to create a respectful and welcoming global community. Work Location: Remote #LI-Remote