Account Executive, WPTV

Job description

Help Local Businesses Thrive at Scripps! WPTV, a NBC affiliate in West Palm Beach, is seeking an Account Executive. As an Account Executive, you’ll be the ultimate growth engine for local businesses! Your mission? To help them tap into a world of opportunities with powerful, multi-platform advertising solutions. From Over The Top (OTT) video to SEO/SEM, social media, digital displays, e-mail targeting, and even broadcast TV, you’ll be offering a full toolbox of marketing magic that drives measurable success. WHAT YOU'LL DO: Unleash Advertising Success: You’ll be selling game-changing advertising solutions to local and regional businesses, as well as advertising agencies—bringing their brand to the next level. Custom Solutions for Maximum Impact: Using the Scripps Sales Process (SSP), you’ll dive deep into customer needs, craft tailored advertising strategies, and deliver impressive ROI. More Than TV Ads: Yes, you'll sell television commercial airtime, but you’ll also unlock the power of digital marketing by offering innovative strategies to maximize exposure across various platforms. Go-Getter Sales Rockstar: As a self-starter, you'll independently hunt down new opportunities, secure appointments, assess client needs, and close deals that grow the business from traditional and non-traditional advertisers. Negotiate Like a Pro: Using data, trends, and your killer negotiation skills, you’ll maximize revenue and deliver customized, winning solutions for your clients. Trusted Advisor & Client Relationship Guru: You’ll build deep relationships with clients, providing top-tier service and turning those connections into long-lasting partnerships. Plus, you'll score additional business from referrals! Client Services Champion: From media avail negotiations to campaign execution, presentation prep, copywriting, credit applications, and revenue collection, you’ll be the go-to point of contact for your clients’ needs. Manage Your Sales Funnel Like a Boss: Proactively keep your finger on the pulse with CRM systems, track key metrics, and hit your sales goals with precision. Creative Collaborator: Contribute your ideas to campaigns by working directly with clients—helping craft stories, visuals, and even assist in production. Build Relationships & Have Fun: Keep your client connections strong (maybe even over a fun lunch or happy hour!) to make sure they keep coming back for more Administrative Pro: Stay on top of all the little details—keep CRM updated, resolve any media issues, track account info, and communicate with leadership to stay on track with all your accounts. Other Cool Tasks: You’ll be flexing your problem-solving muscles for a variety of tasks as they arise. WHAT YOU'LL NEED: A BS/BA in a related field is preferred (but if you have the experience, that works too!). 2+ years of sales success will make you a rockstar in this role. WHAT YOU'LL BRING: Driven & Goal-Oriented: You love hitting targets and setting new ones. Creative & Innovative: Thinking outside the box is your superpower. Powerful Sales Skills: Whether it’s influencing, upselling, or negotiating, you’ve got the touch. Teamwork Makes the Dream Work: You collaborate like a pro, making everyone around you better. Data-Driven: You’re a wizard with research, translating data into high-impact marketing proposals. Outstanding Communication: Whether you’re speaking to a small group or presenting to a large audience, you’ll captivate and engage. Organized & Efficient: You’ll manage your time like a pro, prioritizing with ease. Tech Savvy: Comfortable with Microsoft Office (Word, Excel, PowerPoint), and Google Office (Sheets, Docs, Slides). Virtual communication platforms like Zoom, Skype, WebEx, or MS Teams? You’re a whiz! WORK ENVIRONMENT & REQUIREMENTS: Where You’ll Shine: Your office and client meetings will be your stage as you perform your sales magic. Driving: You’ll need a valid driver’s license, a clean driving record, and proof of insurance to visit clients and bring the business to life. #LI-SM2 #LI-Onsite WHAT WE'LL OFFER: Extensive Scripps Sales Process training Uncapped sales commission Monthly allowance for mileage and cell phone A career path to grow your professional experiences Full medical, dental and vision benefits, as well as certain other health and wellness benefits Retirement savings plan with company match Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire. If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.