Account Manager, Implementational Planning

Implementational Planning Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As an Implementational Planning Manager, you will play a crucial role in delivering day-to-day excellence in cross-channel planning and activation. Working closely with Account Directors and specialist teams, you will support the translation of client media strategies (from Strategists and Comms Planners) into detailed, actionable implementational plans across all media (digital, audio, VOD, AV). Your focus is on executing plans, ensuring seamless delivery, and contributing to measurable client outcomes for both brand and performance objectives. You will align your work with the  OASIS (objective, audience, strategy, Implementation & scoring) framework within the WPP Open ecosystem, contributing to cross-channel optimisation, applying media testing frameworks, analysing performance data, and supporting the coordination of insights for Post-Campaign Analyses (PCAs).

Reporting Structure: Reports to Implementational Planning Account Director.

Key Responsibilities

• Support Client Delivery: Assist Account Directors in delivering integrated planning and activation, preparing comprehensive implementational responses, and maintaining strong client and partner relationships.

• Cross-Channel Planning & Execution: Contribute to translating overarching media strategies (from Comms Planners and Strategists) into detailed tactical plans across all channels, developing integrated roadmaps aligned with brand and performance goals, adhering to the OASIS framework.

• Optimisation & Performance Support: Support cross-channel optimisation efforts, contribute to implementing measurement (including media testing frameworks), analyse performance data, and assist in coordinating insights for PCAs.

• Innovation & Capability: Support the implementation and testing of new tools and technologies (e.g., AI-driven optimisation), utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.

• Team Collaboration: Collaborate effectively with Account Directors, Comms Planners, Strategists, and activation specialists across all channels, contributing to a unified approach within the WPP Open ecosystem.

Skills and Experience

• Proven experience in media planning, digital activation, or implementational planning, supporting complex client accounts and integrated media strategies.

• Solid understanding of cross-channel planning (digital, audio, VOD, AV), data analysis, integrated media testing, and client relationship support.

• Ability to contribute to translating high-level brand and performance strategies into detailed tactical plans across the media mix, aligned with the OASIS framework.

• Good knowledge of the full media landscape and core media buying platforms.

• Strong analytical skills, capable of leveraging performance data for optimisation, with an understanding of media testing frameworks and WPP Open Intelligence.

• Proficiency in planning and optimisation tools (including WPP Open) and an awareness of integrating AI-driven tools.

• Ability to support client relationships, contribute to presentations, and manage expectations.

• Collaborative mindset, fostering productive working relationships with internal teams and partners.

• Proactive, problem-solving approach, eager to learn and stay abreast of market trends in media testing and new channels.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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