Account Manager - Retail Media
Location - London
Hybrid working pattern
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology.
Reports to
Account Director
Purpose of the Role
As an Account Manager - Retail Media, you will manage a portfolio of retail media international clients while delivering high-quality campaign strategy and execution across Amazon Ads. You will act as the main day-to-day contact for selected clients, translating their commercial objectives into effective Sponsored Ads and Amazon DSP strategies.
This is a hands-on role combining campaign management, client communication, performance analysis and commercial account development. You will also support the continued growth of our Retail Media business and our strategic partnership with Amazon.
Key Responsibilities
- Client and Account Management
- Act as the main day-to-day contact for selected retail media clients.
- Build strong client relationships and develop a clear understanding of their business, e-commerce and commercial objectives.
- Lead regular client calls, performance reviews and campaign-planning sessions.
- Communicate campaign performance, opportunities, risks and recommendations clearly.
- Manage client expectations, timelines and agreed deliverables.
- Escalate complex strategic, commercial or delivery matters to the Account Director when required.
- Campaign Strategy and Execution
- Build and execute Amazon Ads strategies aligned with client business objectives.
- Manage campaigns across Sponsored Products, Sponsored Brands and Sponsored Display.
- Manage Amazon DSP campaigns or support their delivery while developing expertise.
- Develop campaign structures covering targeting, audiences, budgets, bidding and creative requirements.
- Ensure campaigns are launched accurately, monitored consistently and delivered on time.
- Manage activity across multiple products, categories, marketplaces and campaign objectives.
- Coordinate campaign execution with internal specialists and external stakeholders.
- Optimisation and Performance
- Monitor campaign performance and identify optimisation opportunities proactively.
- Optimise budgets, bids, targeting, search terms, audiences and campaign structures.
- Analyse retail media and e-commerce metrics, including ROAS, ACOS, TACOS, conversion rate, new-to-brand performance and sales contribution.
- Translate performance data into clear insights and actionable recommendations.
- Identify performance risks and take corrective action before they affect delivery.
- Support testing plans across audiences, formats, creative and bidding strategies.
- Commercial Accountability
- Support revenue growth across assigned accounts.
- Identify upselling and cross-selling opportunities across Amazon Ads, Amazon DSP, analytics and wider media services.
- Contribute to client retention and renewal planning.
- Support account forecasting and provide visibility of expected media spend and service revenue.
- Monitor account scope, delivery requirements and potential margin risks.
- Support commercial proposals, scopes of work and renewal conversations.
- Ensure campaign budgets and service commitments are managed responsibly.
- Reporting and Measurement
- Produce and present campaign reports, insights and performance reviews.
- Collaborate with Analytics and Media teams to develop audience, attribution and measurement strategies.
- Ensure reporting is accurate, relevant and connected to client business outcomes.
- Support the development of more advanced measurement approaches using Amazon Marketing Cloud where appropriate.
- Maintain clear documentation of campaign decisions, optimisations and client actions.
- Operational Excellence
- Manage multiple accounts, campaigns and deadlines in parallel.
- Maintain accurate campaign trackers, forecasts and account documentation.
- Follow internal quality-assurance and campaign-governance processes.
- Support invoicing and reconciliation processes where required.
- Contribute to the development of scalable Retail Media processes, templates and best practices.
- Share platform knowledge and campaign learnings with the wider team.
- Team Management and Development
- Manage and support junior Retail Media specialists or campaign executives.
- Delegate campaign tasks and oversee delivery quality.
- Review work, provide feedback and ensure deadlines are met.
- Support onboarding, training and development across Amazon Ads capabilities.
- Help manage team capacity and flag resourcing needs to the Account Director.
- Act as the first escalation point for campaign delivery issues.
Required Skills & Experience
- At least three years of experience in digital media, e-commerce advertising or retail media.
- At least two years of hands-on experience managing Amazon Sponsored Ads campaigns.
- Strong working knowledge of Sponsored Products, Sponsored Brands and Sponsored Display.
- Experience managing complex campaigns across multiple products, categories or international marketplaces.
- Experience managing seven-figure annual media budgets, or portfolios with a comparable level of operational complexity.
- Experience managing client relationships and campaign execution simultaneously.
- Strong understanding of retail media and e-commerce performance metrics.
- Ability to analyse campaign data and translate findings into practical recommendations.
- Commercial mindset, with experience identifying account growth or upselling opportunities.
- Strong presentation, communication and stakeholder-management skills.
- Strong attention to detail and campaign-management discipline.
- Ability to manage multiple projects, priorities and deadlines in parallel.
- Experience mentoring, supervising or line-managing junior team members.
Nice to Have
- Hands-on experience with Amazon DSP.
- Experience with Amazon Marketing Cloud.
- Knowledge of retail measurement, attribution and incrementality.
- Experience developing audience and first-party data strategies.
- Exposure to other retail media networks.
- Experience working with international retail or e-commerce brands.
Success in This Role Looks Like
- Client Success
- Strong client satisfaction and consistently clear communication.
- High client retention across assigned accounts.
- Clients view you as a reliable and knowledgeable retail media partner.
- Performance recommendations are connected to commercial objectives.
- Campaign Performance
- Campaigns are launched accurately and delivered on time.
- Budgets are managed effectively and against agreed targets.
- Optimisations are proactive, well documented and based on clear evidence.
- Campaign strategies become more sophisticated over time.
- Commercial Contribution
- Revenue opportunities are identified and communicated consistently.
- Account forecasts are accurate and regularly maintained..
- Operational Performance
- Accounts and delivery workflows are managed independently.
- Campaign and account documentation remains accurate and up to date.
- Delivery risks are identified and escalated early.
- The role contributes to scalable processes and continued Retail Media growth.
Why join Artefact?
At Artefact, you'll work with leading brands alongside experts in Data, AI and Digital Marketing, helping shape the future of Retail Media. As part of our growing team, you'll enjoy:
- Hybrid working
- 25 days' annual leave, plus bank holidays, increasing with service - up to five days
- Birthday day off
- Westfield healthcare
- Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme
- Interest-free season ticket loan
- Learning, career development and international opportunities across 26 global offices
- Regular team socials and company events
- Plus, the opportunity to work with some of the world's leading brands as part of one of the fastest-growing Retail Media teams in the industry.
