Account & Strategy Supervisor, Influencer - B2B

Job description

## **About Collectively:** Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for. ## **About the Client Partnerships Team** The Client Partnership team leads the creator strategy and client servicing relationship through the lifecycle of an account at Collectively–ensuring our partnership with clients is successful, industry-leading and directly in support of our client’s creator marketing ambitions. This team is focused on cultivating and growing successful relationships with account stakeholders in our client community through best-in-class work and services–delivering strategic influencer marketing proposals/RFPs, industry-leading thought partnership and ongoing strategic direction throughout the lifecycle of our agency/client partnership to support brands in becoming more effective, innovative creator-centric marketers. ### **Responsibilities** This role focuses on our complex AOR client ecosystems at Collectively and balances a combination of supervising junior CP staff or cross-functional contributors on the day-to-day account with individual contributions for strategy and servicing workflows across client brands/accounts. This is a critical junior leadership role designed to empower future Account Directors at Collectively. This role focuses on our complex AOR client ecosystems at Collectively and balances supervising junior Client Partnership staff and cross-functional contributors while serving as the strategic lead across assigned businesses. This role is accountable for ensuring strategic excellence across proposals, campaigns, reporting, and long-term account planning while maintaining exceptional client partnership. This is a critical junior leadership role designed to empower future Account & Strategy Directors at Collectively. ### **Program + Partnership Development (RFPs/Briefings)** - Lead the approach to proposal development or response to briefs at Collectively–including delegation and supervision of project contributors. - Tasks include: - Digest and understand clients RFPs/ briefs - Lead strategic discovery to identify underlying business challenges, success metrics, audience opportunities, and long-term marketing objectives before developing creator recommendations. - Synthesize or draw on key trends and information from a variety of sources, including internal data, to inform conversations and RFP/Brief responses - Project manage responses cross-functionally start to finish: - Ideate RFP response with your account leader and/or executive leader including: ■ - Help to brief and guide creative concepts in partnership with the creative team - Develop and articulate influencer campaign and creator strategies (via outlines & slides) based on RFP/Brief goals and that incorporates best practices or agency benchmarks - Develop integrated creator marketing strategies that connect influencer marketing to broader business objectives across awareness, consideration, conversion, retention, and advocacy. - Curate a range of influencer campaign or services from Collectively - Present agency partnership / account management approaches - Conduct and synthesize relevant research & insights to shape strategy recommendations - Reviews, supervises or builds and recommends budgets against plans/RFPs ○ Works with Operations + Leadership to finalize scopes and staff plans ○ Ensures historic account or agency-wide performance data and current trends/best practices are considered - Supervises or manages specialized creative or analytical support for RFPs/Briefs as needed - Leads the timeline of the response and coordinates pitch strategy with key leadership stakeholders - Coordinates and hosts briefings, preps materials and background for meetings with clients or IATs (agendas, cross-functional questions, follow ups) - Leads client comms either directly or indirectly to support your Account Leader - Can independently prepare and present POVs/best practices for existing & emerging platforms: (i.e. podcasts, TikTok, etc.) - Own the strategic quality of proposals by ensuring recommendations are insight-led, data-informed, and aligned with the client's long-term business objectives. ### **Program Delivery (Campaigns, Servicing)** - Lead/Supervises the delivery team from IKO through Wrap to ensure the “strategic threads”and service expectations are maintained during account moments, including internal kick-offs, client kick-offs/discovery, status meetings, deliverable milestones, client presentations, and campaign reports. - Develops and communicates the strategic vision and goals of accounts in partnership with an Account Leader or Executive, and ensures strategic consistency across all workstreams, deliverables, and cross-functional teams. Pproviding guidance, individual contributions, and actioning feedback on core deliverables: - Collaborator Lists, Activation Plans, Creator Briefs, Campaign Reports (snapshot, ad-hoc, or full wraps) ensuring strategic consistency across all workstreams, deliverables, and cross-functional teams. - Guide Revenue Delivery team in responding to program and strategy shifts; helping to ensure projects aligned with client objectives and best practices, escalating challenges to leadership for input - Evangelize, educate and orient cross-functional contributors on your accounts in partnership with leadership across client updates, shifts, business context and broader challenges for team fluency - Continuously identify opportunities to evolve the client's creator marketing approach through experimentation, innovation, and emerging platform capabilities. - Proactively identify and land incremental opportunities that further clients’ goals based on industry and content trends, performance insights and cultural moments. - For Trend Marketing scopes, support or consult in the identification and alignment of trend spotting or social conversations on TikTok or Instagram that might be appropriate for clients to engage/brief creators on - Represent Collectively day-to-day within the IAT–and tapping key contributors as needed throughout the lifecycle of a campaign ### **Reporting & Analytics (Campaign Reports, Partnership Reports, QBRs)** - Partner with the Analytics team to establish measurement frameworks, campaign hypotheses, and success metrics that connect creator performance to broader business outcomes. to develop hypotheses for content performance and ensure set-up and early measurement - Responsible for shaping the strategic narrative of program performance, translating campaign results into business insights, optimization opportunities, and long-term strategic recommendations. - Responsible for shaping the story & narrative of program performance during internal wrap development, assessing learnings to cultivate strategic insights for optimizations and evolutions, trends or learnings that drive more creator marketing programming through Collectively services - Develop strategic recommendations that influence future investment, testing priorities, integrated marketing planning, and account growth opportunities and shares them with the Account Director. - Identify account-wide performance trends across campaigns to develop quarterly and annual learning agendas that strengthen future creator marketing strategies. - Presents your account leader with opportunities to translate learnings into longer-term relationship or revenue growth - Firm understanding and strategic perspective of new reporting solutions and data sets to inform more effective programs/strategies (ex: Brand Lift Studies, Paid Media Performance, Affiliate), helping clients apply these strategically to proposals/programs as needed - Supervises the prep for and/or Leads/Hosts client reporting meetings, creating a warm and friendly environment and directing IRL meeting dynamics (hosting) as needed if applicable ### **Relationship Development & Client Service Modeling** - Conducts regular 1:1s or 2:1s (virtual or IRL) with clients either independently or with your leader to build trust, confidence and partnership in agency relationship - Acts as a trusted strategic advisor to senior client stakeholders by proactively bringing forward industry trends, business recommendations, and creator marketing thought leadership. - Bring or direct a present and proactive eye to the working collaboration and dynamic between client and agency, spotting areas that feel off or clueing into client frustrations actively; proactively addressing this cross-functionally with input from VP - Help uncover what’s working, what’s not–and supports plans of actions internally to evolve and service effectively, developing action plans to support your VP on service satisfaction and retention activities - Synthesizes and communicates feedback between client and broader Collectively contributors and stakeholders - Maintain a deep understanding of the client's business, competitive landscape, category trends, consumer behavior, creator ecosystem, and emerging platform opportunities, applying those insights proactively across account planning. - Maintain up-to-date research on your brand accounts, including relevant trends, industries, competitors, and products, using a variety of research tools and social media consumption (platform content, social listening, press/journalism, community surveys, etc) - Leverage findings in conversations to connect broader opportunities for brand/agency revenue ### **Requirements** - **At least 6 years direct experience in influencer marketing at an agency, with at least 2 years overseeing junior tasks/output** - **3 or more years of experience working on influencer strategies for a B2B client** - Both left and right brain thinker, equally comfortable with data and creative thinking - Independent, critical thinker; comfortable putting ideas backed by rationale and V1s out there, then getting steers from colleagues and clients to refine the work - Exceptional client servicing skills and instincts; loves to develop strong relationships with clients - Strong organization skills with attention to detail and excellent follow-through - Great communication skills—both internally and externally, written and verbal - Ability to work efficiently across a variety of tasks and manage time appropriately for projects - Thrives in the “undefined” and enjoys fast-changing, fast-paced working environments - Collaborative working style with positive attitude and enthusiasm for making great work happen! - Demonstrated ability to translate business objectives into integrated creator marketing strategies. - Experience leading strategic planning across complex, multi-workstream client businesses. - Strong fluency in performance marketing, creator measurement, paid media, affiliate marketing, and marketing analytics. - Experience coaching and elevating strategic talent through mentorship and feedback. - Ability to influence senior client stakeholders through strategic thinking, data, and executive communication. ### **Key Performance Indicators** - Contributes exceptional and innovative work to assigned accounts by supporting our teams in delivering above & beyond client expectations - Demonstrates curiosity with a desire to learn from program data, collaborator content, industry trends and Collectively teammates - Self-manages competing assignments and deadlines - Goes above and beyond to deliver great work by thinking outside our process and pushing deliverables to be even stronger - Exhibits a collaborative and solutions-focused approach - Deftly navigates a variety of teams and personalities, creating a collaborative environment to foster great work - Remains current on best practices and emerging trends (industry and cultural) - Proactively seeks opportunities to improve client work - Consistently supports and elevates strategy and thinking in key deliverables across client engagement phases to reflect best-in-class agency work - Brings maturity and emotional regulation to more complex servicing environments, models Collectively Code behavior to junior staff on the team and to cross-functional teams - Is increasingly autonomous with more complex client scenarios and challenges - Is comfortable leading a departmental projects/task forces in partnership with leadership (e.g., supporting case studies, collaborating on a pilot service or process evolution) with minimal impact to day-to-day role - Consistently delivers insight-driven recommendations that strengthen client business outcomes. - Is viewed by clients as a trusted strategic advisor, not solely an account lead. - Proactively identifies opportunities that expand the agency's strategic value and long-term partnership with the client. ### **Benefits & Team Member Experience** - Medical, Dental & Vision - Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance) ● 401k Matching - Monthly Work From Home Stipend - Remote-First - Step Up Recognition Program - Collectively Employee Resource Groups (ERGs) - Virtual & In-Person Events - Generous Allotment of Sick Days - Birthday PTO ### **Pay** The pay range for this position is $120,000 – $130,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.