Ad Monetization Manager

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Ad Monetization Manager based in Canada.** This role offers the opportunity to own and scale advertising monetization across a growing portfolio of mobile applications. You will develop strategies that maximize revenue yield while balancing user experience, inventory performance and long-term customer value. Working closely with product, engineering, data, growth and advertising partners, you will turn performance data into measurable commercial outcomes. You will manage demand sources, mediation, pricing strategies and ad placements while continuously identifying opportunities for optimization. The position combines analytical rigor, experimentation and strategic thinking with a high degree of autonomy and ownership. You will also use Artificial Intelligence (AI) tools to accelerate analysis, reporting and experimentation and scale your impact across multiple products. For an experienced adtech professional, this is an opportunity to become a subject-matter expert while directly influencing revenue growth and monetization performance. ### Accountabilities - Develop and own advertising monetization and yield strategies across a portfolio of mobile applications, including waterfall management, mediation configuration and ad placement optimization. - Design and optimize in-app advertising placements, formats and audience segmentation strategies to improve Average Revenue Per Daily Active User (ARPDAU), effective Cost Per Mille (eCPM), fill rate and overall Lifetime Value (LTV). - Manage relationships with advertising network partners and account managers to maximize demand performance, revenue and commercial outcomes. - Monitor advertising creative quality across demand sources, reviewing served advertisements and resolving user-reported advertising issues. - Use network-level blocking and quality-control tools to maintain a high-quality advertising experience for users. - Leverage AI tools to accelerate analysis, reporting and experimentation and integrate them into daily monetization workflows. - Partner with product, engineering, media and analytics teams to identify and prioritize opportunities to improve inventory, increase fill rates and introduce new monetization mechanics. - Analyze monetization performance and identify opportunities for incremental revenue growth across products, audiences and inventory types. - Use data, experimentation and business judgment to evaluate optimization opportunities and make informed decisions. - Maintain awareness of advertising technology developments, industry trends and emerging monetization best practices. - Act as the internal subject-matter expert on mobile advertising monetization mechanics, platforms, strategies and market trends. - Manage multiple monetization initiatives simultaneously while maintaining strong organization, execution quality and attention to detail. ### **Requirements** - 3+ years of experience in advertising monetization, ad operations, revenue optimization or a related role, ideally within mobile applications, gaming or digital products. - Experience working with Supply-Side Platforms (SSPs), ad servers, mediation platforms, header bidding and auction-based monetization strategies. - Strong familiarity with AdMob Mediation Pro and MAX Mediation. - Demonstrated track record of optimizing advertising monetization performance and generating incremental revenue. - Strong analytical capabilities and experience using performance data to guide monetization decisions. - Experience with A/B testing and experimentation, combined with the ability to balance quantitative insights with sound business judgment. - AI-native mindset, with a demonstrated ability to use AI tools to increase speed, scale and efficiency and incorporate them into day-to-day workflows. - Exceptional organizational skills and the ability to manage multiple workstreams without losing attention to detail. - Strong ownership and self-direction, with the ability to independently identify problems, develop solutions and drive initiatives through completion. - Comfortable working in ambiguous, fast-changing environments and creating structure where processes are still evolving. - Excellent communication and collaboration skills, with experience working cross-functionally with product, engineering, analytics, growth and advertising partners. - Strong curiosity and commitment to continuously learning about advertising technology, mobile monetization and emerging industry trends. - High standards of accountability, initiative, thoroughness, resourcefulness and professional judgment. - Experience with reward-based applications, mobile applications or mobile games is a strong plus. - Experience with subscription or In-App Purchase (IAP) monetization is an additional advantage. ### **Benefits** - Competitive compensation package. - Competitive equity participation for full-time employees. - Individual performance bonuses through the company bonus program. - 100% remote-first global working environment. - Generous perks and benefits for team members. - Open Paid Time Off (PTO), generous company holidays and wellness days for full-time employees. - Weekly Wednesday “Get Stuff Done” days with no meetings. - Remote social activities, including virtual coffee buddy programs. - Recognition and rewards through Bonusly. - Opportunities to work with energetic, passionate and results-driven colleagues. - Team celebrations recognizing personal and professional milestones. - Opportunity to work on high-impact mobile monetization initiatives with significant autonomy. - Exposure to advertising technology, AI-powered workflows, data-driven experimentation and mobile revenue optimization. - Canada-based opportunity with remote flexibility.