Ad Operations Specialist

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a media-buying agency that specializes in scaling brands and businesses. The agency connects brand awareness and performance media to unlock growth, uses sophisticated data analytics, and employs a full-funnel marketing strategy to help brands reach their most valuable consumers. The company has a high-performance, high-ownership team that values candor, curiosity, and results. ## Role Overview The **Ad Operations Specialist** will drive trafficking, QA, and launch readiness for clients across Google Ads, Meta, TikTok, and other platforms. This role will prepare campaigns for a clean handoff, monitor and flag anomalies, and help the team course-correct quickly. The Ad Operations Specialist will also help shape ad operations playbooks, tools, and workflows as the function grows. ## Location **Fully Remote |** 9:00 AM - 5:00 PM EST ## Key Responsibilities ### Trafficking & Setup - Build campaigns for 6+ clients using established naming, specifications, and flighting. - Map audiences, placements, and tracking parameters across Meta, TikTok, Reddit, Google Ads, and other platforms. ### Quality Assurance - Validate creatives, sizes and durations, click-through paths, UTMs, and basic tag and pixel firing in staging. - Conduct QA before and after campaign handoff. - Confirm platform policy compliance to avoid rejections. ### Launch Handoff - Prepare trafficking sheets and checklists. - Coordinate with channel leads who will set campaigns live. ### Monitoring & Escalation - Monitor pacing, delivery, and disapprovals. - Triage issues including creative rejections, under-delivery, and tracking issues. - Flag issues quickly with clear next steps. ### Collaboration - Partner with the client strategy team and channel leads to meet requirements and timelines. ### Standards & Safety - Apply brand-safety and suitability settings where applicable. - Apply allow and block lists where applicable. - Follow client guidelines. ### Ad Operations Support - Partner with the team to build and share ad operations insights and best practices. - Support ongoing learning. - Contribute to the company’s internal approach to operational excellence. ## Qualifications ### Experience - **2–4 years of successful hands-on digital marketing experience** in ad operations or paid media execution. - Training and experience trafficking in Meta, TikTok, Google Ads, and other media platforms. - Agency experience is preferred. - A bachelor’s degree in marketing or a related field is preferred. ### Skills - Strong technical aptitude and an analytical mindset. - Ability to communicate effectively with senior stakeholders. - Ability to move quickly while maintaining quality and meeting tight handoff timelines. - Ability to triage multiple requests and launches, prioritize high-impact tasks, and communicate trade-offs clearly. - Strong attention to detail when working with specifications, naming, UTMs, and policy checks. - Ability to manage multiple tasks with little supervision. - Proactive and resourceful approach to identifying gaps and proposing solutions. - Ability to build lightweight tools and checklists. - Interest in consumer marketing, advertising, and the agency space. - Ability to stay updated on digital advertising and marketing trends. - Ability to maintain a clean and quiet remote work environment suitable for video conferencing and virtual collaboration. ## What Success Looks Like - Deliver error-free, on-time campaign trafficking. - Prevent last-minute issues through thorough QA. - Surface issues early with clear documentation and communication. - Build confidence across internal and client teams. - During the first month, learn the agency’s clients, tools, workflows, and campaign trafficking and QA processes. - Master setup and validation within core platforms and ensure consistency across deliverables. - By the end of the first month, prepare clean, compliant campaigns with oversight and clear communication. - After the first month, take full ownership of trafficking and QA across accounts. - Proactively identify issues and streamline workflows. - Maintain data accuracy and optimize recurring processes. - Communicate clearly with channel leads and strategists. ## Opportunity This role offers ownership within a high-performance environment with supportive teammates and tools to perform the work. The **Ad Operations Specialist** will also have the opportunity to help shape ad operations playbooks, tools, and workflows as the function grows. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets