Ad Platform Strategy Leader - Global Ad Division(GAD)

Job description

Job Description: Business Overview In a group that develops a variety of businesses, including Internet-related businesses centered on e-commerce, finance, and telecommunication-related businesses, the advertising business utilizing IDs, data, and media plays an extremely important role in terms of not only revenue but also marketing support for all participating businesses. This organization is responsible for the planning and development of the platform, as well as supporting its implementation and utilization by each business and client, thereby laying the foundation for further growth. Department Overview In the field of digital advertising, which is becoming more sophisticated and complex along with the expansion of the market, we will provide technical support, plan, and introduction in business promotion utilizing the largest media and data in Japan, contributing to profit expansion and product value improvement of each business. In charge of service planning and provision of in-house marketing platforms using Rakuten's own data, he is responsible for supporting and growing the Rakuten Group's business in both AD and marketing aspects. Specifically, you will be involved in the promotion of concepts, planning, and utilization of data management platforms and measurement platforms. Position: Why We Hire Rakuten group advertising business has reached 200 billion yen, and we will strongly promote platformization in order to accelerate further growth and competitiveness. Attraction - Contributing to Group Business: Directly creating a business impact of hundreds of millions to tens of billions of dollars, it is possible to lead the transformation of the Rakuten Group as a whole. - Driving the cutting-edge platforms and technologies: Driving the evolution of platforms that utilize Rakuten's unique big data, AI / ML, in both strategy and execution. - Partnership with management: Support business growth as a true strategic partner for solving business issues by directly interacting with the leaders of Rakuten Group businesses. - Diverse business domain experience: Deepening industry knowledge and global perspective through a wide range of Rakuten Group businesses, including EC, finance, travel, and telecommunications. - The best part of organization and human resource development: Demonstrating leadership, contributing to team and member growth, and improving overall organization performance. Position Details We handle our own ad marketing systems (a set of platforms, such as data management, tracking, creative assets, and workflow management). - Strategy Formulation and Implementation: Based on the advertising business strategy of the Rakuten Group as a whole, we formulated an annual strategy and roadmap for the platform in charge, and led a team to promote it. - Team Management: Maximize team productivity and growth through setting, evaluating, and developing goals for members. - Management Consulting: Proposes and implements business problem solving and growth strategies utilizing advertising and marketing platforms for management and responsible persons in each business. - Oversees large-scale projects: Plans, progress, risk management, and stakeholder coordination for multi-business platform implementation and utilization projects. - Product improvement proposal: Analyze on-site needs and market trends, and strategically feedback on function improvement and new function planning to product development team. - Enhance internal and external cooperation: Promote measures to maximize the value of the platform in cooperation with head quarter organizations and external partners. - Creating and Horizontal Success Stories: By systematizing and deploying success stories throughout the Group, we contribute to spreading the platform and raising awareness. Work Environment A small, elite organization of about 10 people in the entire department, with four people engaged in similar work. Although there are many experienced people related to digital advertising, sales, planning, and operation experienced people from various backgrounds are active regardless of industry, and it is an environment where you can grow while stimulating each other. As the leader of this one team, you will be able to maximize your members’ potential and commit to achieving your organizational goals. Features of the team - Big Discretion and Responsibility: Individual ideas and strategies are directly linked to business. I feel a high responsibility and reward for the results. - Diverse Specialty: We bring together sales, planning, and operation experience from various industries, from digital advertising experts. - Culture to encourage growth: An environment where people learn from each other and enhance each other through active knowledge sharing. - Cutting-edge technology: Experience the latest advertising and marketing technologies from the Rakuten Group to deepen your expertise. " Mandatory Qualifications: To accelerate the growth of the Rakuten Group together, we welcome those who have leadership and strategic thinking in addition to any of the following experiences. - Product planning experience in the IT/Internet industry (over 5 years): Experience leading a series of processes from identifying customer issues to suggesting solutions, defining requirements, developing roadmaps, and driving execution. - Experience in managing teams and projects (over 3 years). - Deep insights into the advertising and marketing business and high sensitivity to the latest trends. - Experience in managing large-scale business transformation projects or projects that cross multiple divisions. - Experience in identifying and solving problems based on data analysis. Desired Qualifications: If you have the following experience, you can play an active part as a ready-to-use. - Customer Success Experience in IT/Internet Industry (5+ years): A track record of working for major companies and multiple customers, strategically helping customers succeed, and contributing to LTV improvement. - Business Sales Experience in IT/Internet Industry (5+ years): Highly experienced in solution-proposing sales for large and strategic customers, and coaching experience for teams and juniors. - Proposal sales experience with an emphasis on relationships at major manufacturers (over 5 years): A track record of building long-term trust with customers and contributing to problem resolution through proposals to management. - As a product manager, I have consistently led from strategy formulation to development, introduction, and growth. - Experience in consulting firm Experience in starting a new business or growing an existing business. The image of the person you want : - Strong Leadership and Influence to Inspire Teams: A person who can put together a team in difficult situations and lead it toward achieving its goals. - Strategic Thinking and Execution: A person who can structure complex business issues and develop and drive actionable strategies. - Excellent communication and negotiation skills: A person who can build smooth relationships and consensus with diverse stakeholders, from management to the field. - High ownership and sense of party: Those who have a strong sense of responsibility, find problems themselves, find solutions, and have a strong will to follow through. - A person who is not afraid of change and can drive transformation by himself: A person who is always incorporating new information and technology and can actively improve organizations and business models. Others Information: Additional information on Location Futako Tamagawa Rise Office Additional information on English Qualification English Requirement: Yes *TOEIC, TOEFL, IELTS, etc. *Details will be provided if you proceed to the selection process. #business #PR #marketing #globaladdiv Languages: English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)