Advertising Operations Specialist

Job description

**Salary: up to £35,000 plus up to 20% annual bonus.** **Soho, London*****Hybrid working: 3 days in the office Tues - Thurs*** **The Role** The Advertising Operations Specialist is responsible for the end-to-end management and optimisation of digital advertising campaigns across platforms. This includes campaign setup, technical troubleshooting, performance analysis, and cross-functional collaboration to ensure flawless ad delivery. The role plays a critical part in achieving client goals, ensuring compliance with platform standards, and supporting continuous performance improvements. At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top. We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition. As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users. *We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!* **Key Responsibilities** - **Campaign Management:** Set up, manage, and optimise ad campaigns using Google Ad Manager (GAM) across display, video, and mobile formats. Ensure accurate delivery, pacing, and targeting. - **Troubleshooting & Technical Support:** Diagnose and resolve technical issues with ad tags, creatives, and tracking. Use HTML, JavaScript, and other basic coding skills for implementation and fixes. - **Performance Analysis:** Monitor campaign KPIs, interpret data, and provide actionable insights to improve performance and efficiency. - **Collaboration:** Partner with account managers, creative teams, developers, and third-party vendors to ensure campaign alignment with client goals *and platform specifications.* - **Reporting & Documentation:** Create detailed performance reports, document campaign setup processes, and maintain records of optimizations and campaign outcomes. - **Compliance & QA:** Ensure campaigns meet ad policy standards, comply with brand guidelines, and go through rigorous QA before launch. **Skills, Knowledge and Experience** - Proficiency with Google Ad Manager (GAM) and other major ad platforms. - Hands-on experience with HTML, JavaScript, and basic coding for ad setup and troubleshooting. - Strong understanding of ad serving technologies, including real-time bidding (RTB), programmatic advertising, and ad verification tools. - Familiarity with third-party ad tags, tracking pixels, and campaign measurement tools. - Skilled in data interpretation and reporting tools (e.g., Excel, Google Data Studio, or similar platforms). - Analytical mindset with strong problem-solving abilities and attention to detail. - Time management and multitasking skills to handle multiple campaigns simultaneously. - Strong communication skills, able to translate technical details into clear, actionable insights for non-technical stakeholders. - A collaborative approach, with the ability to work effectively with cross-functional teams under tight deadlines. - Adaptable and resilient in a fast-changing ad tech landscape. **What can we offer?** - Company Performance Bonus - Flexible Working Agreements where applicable - Private Healthcare Scheme + Employee Enhanced Assistance - Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay - Subsidised Gym Membership - Annual Travel Card Loan & Ride to Work Scheme - Life Assurance (x3 salary) - Contributory Pension Plan - Virgin Family: Giving you access to exclusive Virgin offers and experiences - Thursday drinks in the office and regular socials