Advertising Planner -Media & Trend Department, Marketing Solutions Business(A&M)
rakuten/rakuteninc
Tokyo, Japan
Posted Sep 11, 2026
- Other
Job description
Job Description: Business Overview The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its key strength lies in offering comprehensive solutions across all aspects of marketing-from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis. Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing Platform / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement. Department Overview About Our Business Rakuten Group's Media & Trend Department oversees a diverse range of media services utilized by over 10 million users monthly. With the mission "Bringing everyday life closer," we operate various media, including point-based media, news, and lifestyle information. Through media experiences that serve as a starting point for users' purchasing and actions, we contribute to maximizing the overall value of the Rakuten Ecosystem. Our Strengths Overwhelming Influence: Directly deliver value to over 10 million users, creating a significant impact on society. Cutting-Edge Data x AI: Leverage Rakuten's vast data and AI technology to enhance media experiences and simultaneously drive business growth. Diversified Business Development: In addition to operating user media, we also handle promotional support for Rakuten Ichiba merchants and advertising business, enabling cross-sectional challenges across media, data, and advertising. Challenge for Innovation: Actively engaged in transforming existing media, as well as creating new media and new value. Appeal of the Position This position offers an opportunity to act as a leader who pioneers the future of digital marketing within the vast field of the Rakuten Group. Autonomy to Drive Large-Scale Business: Lead a media business with over 10 million monthly users with your strategy and execution capabilities. Contribute to business growth with significant autonomy and responsibility. The Essence of Data-Driven Marketing: Gain comprehensive experience from strategic planning based on thorough data analysis utilizing Rakuten's extensive data, through execution, to performance evaluation. Diverse Career Paths: Enable career development across multiple media services and various domains including media, data, and advertising. Significantly enhance your expertise and market value. Balancing User and Business Value: A rewarding role that involves creating media experiences enriching users' "everyday lives" while contributing to the maximization of business value across the entire Rakuten Ecosystem. Position: Why We Hire We are looking for talented individuals who can drive business growth as we expand our operations. Job Overview This position involves providing performance-based advertising services to clients by leveraging Rakuten Group’s inventory, utilizing Rakuten’s data, and employing cutting-edge AI optimization tools to address client challenges. Exciting Aspects & Appeal - Unlike traditional advertising businesses, this role allows you to work closely with clients by utilizing unique purchasing data within our proprietary platform to maximize effectiveness. - You will handle an advertising product that has just been launched and is rapidly expanding, allowing you to experience a venture-like environment within a large corporation. - Since the product is still in its early stages, you will have opportunities to gain diverse experience beyond ad operations, including planning advertising products and creating sales strategies, depending on your motivation and ambition. Position Details Key Responsibilities - Planning web marketing strategies using performance-based advertising - Managing advertisements using Rakuten’s proprietary platform - Establishing and improving operational workflows Work Environment The assigned department consists of approximately 20 members. The team consists of both Rakuten's new graduate members and mid-career employees from various industries, primarily the digital advertising industry. The ratio of new graduates to mid-career employees is approximately 50:50. Mandatory Qualifications: - At least 1 year of hands-on experience in web advertising operations ‐ Ability to use in-house developed ad management systems for ad submission, targeting settings, and operations - Understanding of advertising performance metrics (CTR, CVR, CPA, etc.) and ability to propose improvements - Experience in ad submission, budget management, and creative adjustments - Ability to aggregate and perform basic analysis of data using Excel and Google Sheets Desired Qualifications: - Ability to actively provide feedback and improve internal system functions ‐ Experience in optimizing listing ads, display ads, and social media ads - Experience in client communication and consulting for ad operations - Data analysis skills using SQL or Python - Experience in team management Other Information: Additional information on Location Futakotamagawa Rise Office 2-21-1 Tamagawa, Setagaya-ku, Tokyo Additional information on English Qualification TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country. Proof of qualifications will be required by the time of the job offer. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required. Rakuten Group, Inc. Homepage Link - Benefits: