Advertising Specialist (12month Parental Leave Cover)

Job description

What you’ll be doing The Advertising Specialist plays a key role in helping automotive dealer clients grow their online presence and attract high-quality leads through digital advertising. You'll be responsible for the end-to-end sale, implementation, and ongoing management of digital advertising campaigns for automotive dealer clients. This role serves as the primary point of contact for dealers seeking to grow their online presence and drive qualified traffic through Google Search Engine Marketing (SEM). In this role, you’ll combine your knowledge of digital advertising platforms with consultative sales skills to deliver measurable results for dealer partners and to grow campaign revenue for the business. Lead the onboarding and setup of new Google and Meta Advertising campaigns from brief through to go-live Configure and launch campaigns across relevant platforms (e.g. Google Ads, Meta, automotive-specific inventory platforms) Ensure campaigns are set up to align with dealer objectives, targeting criteria, and approved budgets Coordinate with creative, technical, and platform teams to ensure timely and accurate campaign delivery QA all campaign elements prior to launch, including ad copy, landing pages, tracking pixels, and feed integrations Monitor live campaigns on a regular basis, analysing performance against agreed KPIs Implement ongoing bid management, keyword optimisation, audience refinement, and creative testing to maximise campaign performance Identify and troubleshoot campaign delivery issues, feed errors, or tracking discrepancies in a timely manner What we’re looking for Demonstrated experience in digital campaign management and advertising sales Working knowledge of the Google Ads suite including campaign structure, bidding, and keyword strategy Proven ability to meet and exceed sales targets in a B2B environment Strong analytical skills with the ability to interpret campaign data and make informed optimisation decisions Excellent written and verbal communication skills, including the ability to present confidently to senior stakeholders Highly organised with the ability to manage multiple accounts and campaigns simultaneously Proficiency in CRM systems (e.g. Salesforce, HubSpot) and Google Workspace / Microsoft 365 High attention to detail and problem-solving skills Ability to work in a fast-paced environment Experience in the automotive industry (preferred) We know not everyone will meet every requirement, and that’s okay. If you’re excited about the role and believe you can make a difference, we’d love to hear from you. A few other things we want you to know... As an equal opportunity employer, carsales welcomes applications from individuals of all backgrounds, identities, abilities, and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported. If you have a disability or require adjustments to participate fully in the recruitment process, please let us know we’re here to support you. We understand the importance of work-life balance and offer flexible working arrangements, including part-time options. If you’d like to explore this, just ask during the process. We’re also a proud Circle Back Initiative employer, which means we commit to responding to every applicant. Successful candidates joining the iMotor & carsales team will need to complete a National Police Record check and must have full-time Australian working rights. So come and join our team - because every role is a big role in our plans to go big. Are you ready to be a big part of something big? At iMotor, we’re powering the future of automotive digital marketing. As part of carsales, a proudly Australian-owned technology company, we provide cutting-edge solutions that help car dealerships grow their online presence, streamline operations, and connect with customers. Our innovative platforms are designed to simplify the complex, giving our clients more time to focus on what they do best. When it comes to your career, we want to offer meaningful opportunities that empower you to make a lasting impact. But for that to happen, we strive to feel small, small enough to stay agile, learn across teams, and connect authentically with each other. This role sits within i‑Motor , a team delivering website solutions both here in Australia and internationally, to automotive OEM's & dealers, as well as dealers in other industries including caravans, bikes, boats, trucks and equipment. It has achieved excellent growth since its creation fifteen years ago and currently has a team of 40+ employees managing 1,800+ websites. We embrace hybrid working combining the flexibility of remote work with the energy and connection of in-person collaboration. We champion flexibility and offer a range of policies and leave options to support your wellbeing. What’s on offer Recognition as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer. A highly engaged, collaborative team where you’ll learn from exceptional talent. 24 weeks paid parental leave for primary caregivers, four weeks for secondary caregivers, and six weeks paid gender-affirming care leave. Regular hackathons, continuous learning opportunities, and wellbeing initiatives that support your mental, emotional, and physical health.