Advocacy Lead

Role Summary and Impact

We are currently looking for a Business Unit Lead or Advocacy lead. The role will be responsible to drive the development of Indonesia’s largest content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media’s agencies.

The role will shape the future of influencer marketing in Indonesia, leading the largest beauty and advocacy team in the country for the world’s top beauty brand. You will be responsible for overseeing over 100+ employees expert on beauty, influencer marketing and social commerce. The role is at the forefront of driving strategic planning, operational management and building new commercial models.

Skills and Experience

Strategic Planning

• Lead strategic planning for entire business unit dedicated to one of the globally leading beauty brands
• Develop a full funnel planning methodology to reconnect upper funnel (influencers) to lower funnel (affiliates) creators
• Drive a sharp point of view on beauty category landscape, influencer and affiliate landscape
• Unify process between affiliate and influencers through one planning process called Share of Voice Planning
• Pivot into new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Supervise Content Planning Manager and Executives to define the right KOL Content plan messaging aligned with brand objectives
• Supervise Content Planning Group Head and Managers in monitoring campaign phasing versus budget and ambition
• Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
• Supervise KOL content plan quality, ensuring standardization and templates applied

Account Planning

• Set the ways of working on account planning and regular client stakeholder
• Liaise with senior client stakeholders to set annual ambition and plans
• Ensure client satisfaction on brand’s performance
• Lead regular client interaction and monthly performance review

Commercial Planning

• Drive the right team structure and commercial fees
• Support Client President, GOAT Country Lead and GOAT Trading Lead in managing costs with Buying team based on budgets
• Support Client President, GOAT Country Lead and GOAT Trading Lead in ensuring budget spend tracker is 100% updated and no overspends

Best Practice and Innovations

• Identify new tools, practices to drive competitive advantage for planning
• Lead in developing new case studies or portfolio that can establish the value of the service
• Set new innovations on planning and practice for influencer marketing

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, paid time off and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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