Affiliate, Influencer & Creator Manager

Job description

JOB DESCRIPTION Affiliate, Influencer & Creator Manager LEVEL: Manager | REPORTS TO: Director of Marketing | LOCATION: Remote (U.S.) | TYPE: Full-Time OVERVIEW The Role Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end — from discovery and negotiation through content, whitelisting, and renewal — and turns those partnerships into a repeatable, measurable growth channel. CHARTER Own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue. Creator Strategy Whitelisting Top-Tier Relationships Performance RESPONSIBILITIES What You'll Do Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals. Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal. Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth. Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access. Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media. Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators. Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy. Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current. Design and refine tiering and incentive structures that reward and retain top performers. Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines. Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant. Continuously identify and onboard new creator partners to diversify and grow the pipeline. WHAT SUCCESS LOOKS LIKE Impact Revenue Growth Affiliate/creator-driven revenue grows quarter over quarter. Efficient Acquisition Whitelisted creator content lowers blended CAC and lifts ROAS. Partner Retention Top-tier affiliates, influencers, and creators renew and expand. QUALIFICATIONS What You Bring REQUIRED • 3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce. • Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent). • Track record negotiating contracts and managing relationships with top-tier talent. • Comfort with affiliate platforms, tracking tools, and performance reporting. • Strong relationship management, negotiation, and communication skills. PREFERRED • Experience in subscription or DTC consumer products. • Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale). • Experience working cross-functionally with paid social or media buying teams. • An existing network of creator and talent relationships. EXTRA POINTS Top Partner Track Marquee Partnerships or Sponsorships CoBranded Deals Whitelisting Flagship Creators/Athletes/Personalities ORG CONTEXT Where This Role Sits Reports To Director of Marketing This Role Affiliate, Influencer & Creator Manager Adjacent Paid Social / Media Buying, Content & Creative, Brand Supports Growth & Revenue targets, Customer Acquisition Cost, Retention