Aftermarket Sales Representative - North East
crownltd
-, - -, England, United Kingdom
Posted Jul 17, 2026
- Full-time
Job description
**About Crown Lift Trucks Ltd** [Crown](https://www.crown.com/en-uk.html) is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of [forklifts](https://www.crown.com/en-uk/forklifts.html), [batteries and chargers](https://www.crown.com/en-uk/batteries-and-chargers.html) as well as [automation solutions](https://www.crown.com/en-uk/automation.html) and [fleet management technologies](https://www.crown.com/en-uk/fleet-management.html), and [warehouse solutions products and design services](https://www.crown.com/en-uk/warehouse-solutions-design.html). Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: *“When every minute matters, customers can count on Crown to keep their businesses moving.”* **Job Description** Reporting to the Branch Sales Manager, your key responsibility is the growth of Aftermarket Sales business within a specific region. The regions already host an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base maximising the footprint of Crown aftersales and market share. Areas for which the ASR will be responsible for increasing revenue include: Sales of - PTH - replacement batteries - Ancillaries (including Crown Work Assist accessories) - Signing up Service Agreements: - Full maintenance contracts - Preventative maintenance agreements - Thorough examination agreements - Battery care agreements - Short Term Rental - Operator Training - Follow up of overdue chargeable service quotes All targets will be set by the Branch Sales Manager, but the expectation is that 8 x orders per month is the minimum requirement (any combination of orders of the above). The role of ASR will also be responsible for: - Targeted follow up of overdue chargeable service quotes to convert these quotes into orders - Attend delivery/installations of truck sales to provide handover to customer and ensure all additional revenue opportunities are followed up - Find leads for powered lift trucks and/or Warehouse Solutions equipment and pass onto the relevant Area Sales Manager - Resource Management - Review and respond to all marketing leads within 48 hrs. - Attend regular review meetings with the Branch Sales Manager - Profit and Loss - Maximise all revenue potential for each customer. - Operational Efficiency - Target to grow chargeable revenues by 10% per annum. - Ensure 100% of rejected estimates are followed up along with STS. - Reporting / Administration - Manage and report on all leads and enquiries - Establish strong reporting routines and internal relationships. - Safety and Risk Management - Promote a safe workplace for all by your actions. **Person Specification** | | | | | --- | --- | --- | | | Essential Skills: | - Excellent communication skills, ability to influence and use diplomacy with clients and colleagues - Ability to interpret statistical data to identify trends and present findings. - Educated with an ability to achieve a grade C in English and Maths at GCSE. - Commitment to continuing personal and professional development. - Excellent organisational skills, resourceful and solution driven. - A high standard of accuracy and attention to detail. - Ability to multi‐task, prioritising workloads to work to tight deadlines. - Consultation and negotiation skills. - Flexibility to cope with diverse needs of the post. - Highly motivated and possessing a resilience to work under pressure. - Positive, personable, and optimistic with a can-do attitude. - Full UK driving license. | **Vacancy Details** | | | --- | | Hours of Work: |