AGM / GM - Digital Marketing

Job description

# AGM / GM - Digital Marketing > 2070Health · Bengaluru, India · Full-time · Posted 2026-04-20 **Workplace:** on_site **Department:** 2070 Health ## Description **This job is not with 2070 Health** The **AGM / GM – Digital Marketing** will function as the **primary digital growth owner** for Garbhagudi IVF, translating the organisation’s vision, brand strategy, and growth roadmap into measurable digital outcomes. This role will **lead couple acquisition, performance marketing, CRM-led journeys, and digital brand presence** across all branches, while working closely with **branch teams, medical leadership, CRM/sales, and agencies**. **Job Summary** We are seeking an experienced **AGM– Digital Marketing** to drive Garbhagudi IVF’s digital marketing engine with a strong focus on ethical couple acquisition, brand visibility, and conversion excellence. The role requires a deep understanding of healthcare marketing sensitivities, digital platforms, and performance metrics, along with hands-on leadership of internal teams and partners. _**IVF or healthcare marketing experience will be a strong added advantage.**_ **Qualifications & Experience** - Any Graduate or Post graduate in Digital Marketing space. - **More than 8 years of experience**, with **3–5 years in a leadership role**. - Strong experience in **performance marketing, lead lifecycle management, and analytics**. - **Healthcare exposure** is an added advantage. - Strong understanding of **ethical marketing, compliance, and customer journey**. **Key Responsibilities** **1\. Digital Growth & Performance Marketing** - Own and execute Garbhagudi IVF’s **digital acquisition strategy**. - Drive continuous improvement in **CPL, CAC, lead quality, conversion rates, and ROI**. - Manage digital marketing budgets with accountability and transparency. **2\. Customer Journey, CRM & Funnel Optimization** - Own the **end-to-end digital Customer Journey funnel** (awareness → lead → consultation → follow-up). - Work closely with **CRM, sales, and branch teams** to improve lead handling and conversion outcomes. - Strengthen **lead nurturing, automation, remarketing, and retention strategies**. - Ensure alignment between digital campaigns and on-ground counselling experience. **3\. Digital Brand Presence & Content** - Lead digital content strategy across **website, blogs, social media, and video platforms**. - Ensure all content reflects Garbhagudi IVF’s **empathetic, credible, and compliant brand voice**. - Monitor and manage online reputation and engagement. **4\. Website, SEO & Data Analytics** - Own **website performance, SEO strategy, landing pages, and CRO initiatives**. - Track and report digital KPIs using **Google Analytics, dashboards, and CRM reports**. - Present performance insights, trends, and improvement plans to the management and leadership team. **5\. Team Leadership & Agency Management** - Lead and mentor internal teams across **performance marketing, content, social media, and design**. - Manage digital agencies, media partners, and vendors to ensure quality and timely delivery. - Build strong internal processes, accountability, and capability within the digital team. **Key Skills & Competencies** - Digital performance marketing & analytics expertise - Strong execution mindset with leadership maturity - Healthcare communication sensitivity - Data-driven decision-making - Stakeholder and team management - High ownership and accountability ## Apply [Apply at 2070Health](https://apply.workable.com/2070health/j/18FAE166A2/apply) --- Powered by [Workable](https://www.workable.com)