AI and Analytics Specialist - Digital Marketing

**What the Role Does:** Build intelligent automation that accelerates paid search advertising performance. As an AI and Analytics Specialist - Digital Marketing, you will combine analytics expertise with hands-on technical ownership of AI, automation, reporting, and advertising platform solutions. You will improve the efficiency, reliability, and performance of LawDepot’s paid search marketing campaigns by building scalable tools, strengthening technical implementations, and enabling the team to make faster, data-informed decisions. This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office. **What You’ll Do:** - Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions. - Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators. - Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations. - Identify opportunities to improve PPC processes through automation, platform integrations, third-party tools, and workflow enhancements. - Execute technical changes to ad platform implementations. - Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting. - Serve as a primary technical resource for the team by providing internal support. - Train and mentor team members on reporting tools, automation processes, and technical best practices. - Research paid search platforms, AI capabilities, automation tools, and industry developments to identify opportunities. - Maintain clear documentation for scripts, automations, reporting processes, and technical workflows. - Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions. - Analyze campaign performance, financial data, and key performance indicators to identify trends, uncover opportunities, and recommend actions that improve efficiency, profitability, quality, and return on investment. - Optimize campaign structure, bids, budgets, targeting, ad copy, and other performance levers to maximize profitability. **What You Bring:** **The Essentials** - Post-secondary education in Data Science, Computing Science, Business Technology Management, Management Information Systems, Business, Marketing, Economics, or a related analytical program. - Experience using AI tools, automation, and database software for reporting, data manipulation, and workflow improvements. - Ability to develop automation workflows, reports, dashboards, scripts, and technical integrations. - Advanced Microsoft Excel skills, including experience working with complex formulas, PivotTables, data visualizations etc. - Experience analyzing large datasets to identify trends, patterns, performance opportunities, and actionable insights. - Ability to communicate technical concepts clearly, synthesize complex analysis, and make actionable recommendations - Strong organizational skills and meticulous attention to important details. - Sound judgement and strong data-driven decision-making ability. - A collaborative and approachable working style, with the ability to effectively provide technical support to team members by troubleshooting tools, reporting, automation workflows, and data challenges. - Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies. **The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)** - Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs. - Experience with ad platform APIs, Google Analytics, Google Tag Manager, or other marketing analytics tools. - Proficiency with Power BI for data visualization and business intelligence. - Experience with attribution modelling, feed management, conversion tracking, data pipelines, or third-party PPC tools. **Why You Should Join the LawDepot Team:** - Excellent total compensation package - Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account - Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours) - Three weeks paid vacation, plus bonus personal days - Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets - Company share plan - Free catered lunches for the entire office - Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities) - Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth - Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team) - Free and easily accessible parking - Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away - Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office **Who We Are:** Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey! **How to Apply:** Apply for this job here or submit your application through our Careers page at . We thank all applicants; however, only those selected for an interview will be contacted.