AI Project Manager, Marketing Analytics (m/f/d)

Job description

At SIXT, SEA is one of our biggest growth levers - and right now it runs too manually. We are changing that. From day one you will have access to the Google Ads API, SA360, Claude, Snowflake, and full AI tooling. No waiting for access. No bureaucracy. Just a real problem, real data, and the freedom to build. You will sit at the intersection of bidding strategy, causal experimentation, and AI-driven automation - building the intelligence layer that makes SEA optimization repeatable and scalable. This is not a reporting role. This is not a dashboard role. This is a founding member position where you will shape how millions of euros are allocated across one of SIXT's most critical growth channels. If you have built agentic analytics systems, RAG pipelines, or AI-driven optimization tools - we want to talk. Join Team Orange and help shape the future of performance marketing at SIXT. YOUR ROLE AT SIXT You build Python pipelines using the Google Ads API and SA360 to automate data ingestion, bid adjustments, and campaign health monitoring You understand elasticity curves, marginal ROI, and optimal bidding thresholds - partnering with Data Science to embed algorithmic bidding models into daily operations You design and run structured incrementality experiments on bidding strategies, pricing interactions, and keyword intent tiers - instrumenting them via the Google Ads API for automated allocation and real-time result capture You build agentic layers and AI-assisted workflows using Claude or similar tools to surface inefficiencies, generate optimization recommendations, and enable self-serve insights across the SEA team You develop and maintain data warehouse pipelines in BigQuery, Redshift, or Snowflake that power real-time spend efficiency and incremental contribution monitoring You act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering, championing data-backed, model-driven decision making while mentoring team members on hypothesis-driven work and practical AI tooling YOUR SKILLS MATTER Builder first You have shipped production code independently. You do not wait for a data engineer to build the pipeline - you build it yourself. You use Claude Code, Cursor, or GitHub Copilot daily and can point to something you built with them Analytical foundation You understand digital auction mechanics, Smart Bidding, value-based bidding, LTV/CAC thinking, incrementality testing, and attribution modeling. Fluency in SQL or Python are a big plus AI native You do not use AI as a productivity tool - you build with it. RAG pipelines, agentic layers, LLM-assisted analytics. You have done this before and you can show us Founding member mindset You look for the next problem before being asked. You are comfortable with ambiguity. You thrive in fast-paced environments where you have to build before the playbook exists Communication You translate complex technical work into clear, actionable recommendations for both technical and non-technical stakeholders. You can explain an agentic bidding layer to a marketing director without losing them WHAT WE OFFER The SIXT Lisbon Experience Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações - are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them About us: We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!