Analista de Mídias (Meta Ads)

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de Mídias (Meta Ads) based in Brazil.** As a Media Analyst, you will be responsible for planning, managing, and optimizing paid media campaigns with a strong focus on performance and measurable results. You will monitor campaign metrics, identify opportunities, and turn data into actionable strategies for continuous improvement. The role combines analytical thinking with hands-on campaign management across digital advertising platforms. You will collaborate closely with marketing professionals to ensure campaigns remain aligned with business and client objectives. Your insights will help improve campaign efficiency, performance, and overall outcomes. This is an opportunity to work in a results-oriented environment where organization, communication, and data-driven decision-making are highly valued. ### Accountabilities: - Plan, structure, launch, and manage paid media campaigns across key digital advertising platforms, with a primary focus on **Facebook and Instagram Ads**. - Monitor campaign performance and key performance indicators, identifying trends, opportunities, and areas requiring improvement. - Optimize campaigns through strategic adjustments to improve performance and achieve defined objectives. - Analyze advertising data and translate performance information into actionable optimization strategies. - Prepare clear performance reports highlighting key results, insights, and opportunities for continuous improvement. - Work collaboratively with the marketing team to align campaign strategies with broader marketing and business objectives. - Support discussions around campaign performance and recommendations with internal teams and clients. - Maintain organized campaign management processes while meeting established goals, deadlines, and performance expectations. ## Requirements - Completed or ongoing **higher education degree**. - Experience or knowledge in managing and optimizing **paid media campaigns**. - Familiarity with digital advertising platforms, particularly **Facebook/Instagram and their advertising tools**. - Understanding of performance metrics and key performance indicators used to evaluate digital campaigns. - Familiarity with **measurement and tracking tools** for monitoring campaign performance. - Ability to interpret data and transform insights into practical strategies and optimization actions. - Strong analytical mindset with a clear **results-oriented approach**. - Good communication skills and confidence discussing campaign strategies and performance with teams and clients. - Strong organization, attention to detail, and commitment to goals and deadlines. - Ability to work collaboratively while taking ownership of campaign performance and continuous improvement. ## Benefits - Opportunity to work with **digital paid media and performance marketing**. - Hands-on experience managing and optimizing advertising campaigns. - Exposure to data analysis, campaign measurement, and strategic decision-making. - Collaborative environment with close interaction with marketing teams and clients. - Opportunity to develop expertise in **Meta Ads and digital advertising performance**. - Professional growth through continuous learning and practical experience. - Results-oriented environment that values analytical thinking, organization, and initiative. - Role based in **Marília, São Paulo, Brazil**.