Analista de SEO Sênior

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de SEO Sênior based in Brazil.** We are looking for a Senior SEO Analyst to drive organic growth, improve search visibility, and strengthen digital acquisition strategies for enterprise clients. In this role, you will combine strategic planning with hands-on technical SEO execution, using data-driven insights to improve rankings, traffic, engagement, and conversions. You will conduct comprehensive SEO audits, manage keyword research and backlink strategies, and identify opportunities across technical, on-page, and off-page optimization. Working closely with development and marketing teams, you will establish best practices, create scalable processes, and align SEO initiatives with broader business objectives. You will also contribute to inbound and outbound marketing strategies, supporting lead generation, customer acquisition, and retention. This fully remote, full-time opportunity is ideal for a detail-oriented digital marketing professional who enjoys working across multiple projects and translating performance data into measurable business results. ### Accountabilities - Conduct comprehensive SEO audits covering strategic, technical, on-page, and off-page optimization, identifying issues and opportunities to improve organic performance. - Research, select, monitor, and optimize target keywords based on search intent, competition, business priorities, and acquisition opportunities. - Track and analyze SEO performance using Semrush, Google Search Console, Google Analytics 4 (GA4), and other relevant analytics tools. - Develop and execute SEO strategies designed to improve organic rankings, qualified traffic, website visibility, and conversion performance. - Manage backlink strategies and initiatives to strengthen domain authority and improve search engine credibility. - Collaborate with development and marketing teams to implement technical SEO improvements and coordinate optimization initiatives across projects. - Establish SEO processes, documentation, workflows, and best practices to ensure consistency, efficiency, and continuous improvement. - Plan, execute, activate, and optimize SEO initiatives from both strategic and technical perspectives. - Diagnose performance issues and identify opportunities to improve SEO, paid media coordination, and overall digital acquisition effectiveness. - Monitor key performance indicators (KPIs), report results, and communicate business impact and recommendations to relevant stakeholders. - Propose strategies to support customer acquisition and retention, aligning organic search initiatives with broader marketing objectives. - Develop initiatives to increase website and domain authority through relevant content, technical improvements, and backlink development. - Support inbound and outbound marketing activities throughout the funnel to generate qualified leads and improve conversion opportunities. - Manage multiple projects simultaneously, prioritizing deliverables and maintaining high standards of accuracy and execution. ### Requirements: - Degree in Marketing, Advertising, Business Administration, or a related field, or advanced training in Digital Marketing. - Proven professional experience in SEO, including strategic planning, technical implementation, performance analysis, and ongoing optimization. - Experience with e-commerce platforms and an understanding of the challenges involved in improving organic visibility and conversion performance for online stores. - Strong analytical skills and confidence working with data, performance metrics, spreadsheets, and Google Analytics 4 (GA4). - Solid knowledge of digital marketing, particularly inbound marketing strategies and their role in acquisition and lead generation. - Good understanding of paid traffic strategies and their specific characteristics, including how paid media and organic search can complement one another. - Excellent copywriting skills, with the ability to develop or refine content that supports search visibility, user engagement, and conversion goals. - Proficiency in Microsoft Excel for data analysis, reporting, and performance monitoring. - Intermediate English proficiency. - Basic knowledge of HTML, CSS, and JavaScript to prepare technical briefs, communicate requirements, and support website optimization adjustments. - Strong attention to detail and the ability to manage multiple projects, deadlines, and priorities effectively. - Excellent communication and collaboration skills, with the ability to work across marketing, development, and other multidisciplinary teams. - A proactive, results-oriented mindset, with the ability to identify opportunities, make data-informed recommendations, and continuously improve SEO performance. **Nice to have:** - Experience with Adobe Experience Cloud solutions, particularly Adobe Target, Adobe Audience, Adobe Analytics, and Adobe Advertising. - Adobe Marketo Engage Professional certification. - Experience with business intelligence and reporting tools such as Looker Studio and Power BI. - Hands-on experience configuring and managing paid traffic campaigns across Meta Ads, Google Ads, and LinkedIn Ads. ### Benefits: - **Remote work:** A remote working model designed to support flexibility and work-life balance. - **Meal allowance:** Meal voucher to help cover everyday food expenses. - **Food allowance:** Additional food voucher to support grocery and household food costs. - **Home office assistance:** Financial support for working remotely. - **Healthcare:** Medical insurance, with employee copayments and monthly charges for dependents as specified in the benefits policy. - **Dental coverage:** Optional dental plan available for an additional monthly fee. - **Performance-based rewards:** Participation in a profit-sharing program (PLR), subject to applicable program terms. - **Certification support:** Financial assistance for professional certifications and continued skills development. - **Birthday leave:** A day off during your birthday month. - **Childcare assistance:** Support for eligible parents with childcare expenses. - **Extended parental leave:** Extended maternity and paternity leave to support family well-being. - **Life insurance:** Life insurance coverage. - **Mental well-being:** Access to Zenklub, supporting mental health and emotional well-being. - **Fitness and wellness:** Optional TotalPass membership available for a monthly fee. - **Language learning:** Access to English-learning support and discounts through the Talkers program and related partnerships. - **Education discounts:** Special discounts on courses, MBA programs, postgraduate studies, and other educational opportunities through partner institutions. - **Additional partnerships:** Access to benefits and discounts through partner organizations, including Sesc. - **Career development:** Opportunities to strengthen expertise in SEO, e-commerce, digital marketing, analytics, and digital experience optimization.