Analyst - BI, Reporting and Data Visualization 5B

Analyst - BI, Reporting and Data Visualization Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at and on LinkedIn , YouTube , X , and Facebook . Job Description In this role you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients. You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives strategy segmentation etc… then build campaigns using SAS / SAS CI. Making sure campaigns are build and launched without any errors and delays. Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills. Responsibilities • Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution and solutions that meet the business needs of clients • Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s) • Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free • Proactively reach out to the marketing managers and highlight any process improvement ideas and build value adds to the process and the team ## Technical Skills 1. *Zeta Platform Expertise*: In-depth knowledge of the Zeta platform including Email Journey Builder Customer Strategy Segmentation and Targeting. 2. *Email Marketing Automation*: Understanding of email marketing automation principles including trigger-based emails workflows and personalization. 3. *Data Analysis*: Ability to analyze customer data identify trends and make data-driven decisions. 4. *Segmentation and Targeting*: Knowledge of segmentation and targeting strategies including customer profiling behavioral segmentation and predictive analytics. ## Banking Industry Knowledge 1. *Banking Products and Services*: Understanding of banking products and services including credit cards loans and accounts. 2. *Customer Communication*: Understanding of effective customer communication strategies including tone language and content. ## Email Content Creation 1. *Email Template Design*: Ability to design and create effective email templates that engage cardholders. 2. *Content Writing*: Skill in writing clear concise and compelling email content that resonates with cardholders. 3. *Personalization*: Knowledge of personalization techniques including dynamic content and variable insertion Qualifications Minimum qualifications • UG / PG in Statistics Math or Computer Science • Robust campaign execution / analysis experience Preferred qualifications • SQL SAS / SAS CI • Ability to handle tasks independently and execution • Prior experience in campaign execution process Preferred Qualifications/ Skills • Strong knowledge of big data platforms like Hadoop and Spark. • Excellent problem-solving skills and the ability to think strategically and analytically. • Strong leadership and communication skills to effectively collaborate with various teams. • Ability to work in a fast-paced dynamic environment and manage multiple projects simultaneously. • Relevant years of experience. Qualifications Bachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data Science Certifications Certified Data Management Professional - RiversandRiversand, Data Analysis Certificate - SuperCode AISuperCode AI, IBM Certified Solution Developer - WebSphere IIS DataStage Enterprise Edition v7.5 - IBMIBM, Microsoft Certified: Power BI Data Analyst Associate - MicrosoftMicrosoft, Tableau Desktop Specialist - EdurekaEdureka Required Skills Agile Methodology, Data Visualization, Insight Generation, Tableau (Software) Language English (Required), English (Required) Language Proficiency - Proficient - C2 Additional Job Location - Job Type Regular Master Skill List - BI, Reporting and Data Visualization Remote Type - Office Work Shift - Day Job (India) Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.