App Store Optimization Specialist | Mid-Senior

Job description

## **The world’s most advanced VPN, and a whole lot more.** If you’re a curious problem-solver who carves their own path, join the team behind Threat Protection Pro, the NordLynx protocol, and the fastest VPN on the planet—tools that put privacy, security, and control back in people’s hands. **Your impact?** Helping millions take back control of their online security, privacy, and data. ## ## **Main Responsibilities** - Increase organic app installs by conducting keyword and conversion rate optimization for App and Play Store listings; - Rank apps for highly competitive keywords; - Collaborate with designers and copywriters to launch experiments in the app stores and find the winning creative assets; - Constantly look for new methods, strategies and ideas to improve organic performance and drive more mobile sales. ## **Core Requirements** - 2+ years of experience working with ASO or SEO; - Deep understanding of ASO including knowledge of Google Play and App Store algorithms, optimization methods and strategies for driving app installs; - That you have successfully optimized app listings and reached top organic positions in Google Play and App Store before; - Solid knowledge of A/B testing frameworks, experience in running A/B tests in Google Play and App Store; - International experience; - Ability to work with minimal supervision; - Teamwork, openness to giving and receiving feedback, willingness to share knowledge, good sense of humor; - Experience in working with other app stores, like Huawei AppGallery, Samsung Galaxy Store, etc., would be a plus. ## **What We Offer** - **Sharpen your edge:** training, mentorship, and room to grow — always. - **Take the time you need:** extra vacation days, sick days, and time off when life calls. - **Get premium healthcare:** private health insurance in Lithuania and Poland — fully covered. - **Protect your peace:** enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings. - **Own your fitness:** in-house gyms, sport cards, online workouts, and personal guidance — on us. - **Pack your bags for workation:** experience our company-wide trip abroad to the fullest. - **Work from anywhere:** work from wherever keeps you in the zone. - **Celebrate your milestones:** birthdays, weddings, and new family members — all deserve a gift. - **Parent with ease:** children’s summer camps and flexibility around the schedule — because parenting never pauses. - **Join the party:** team building and company events people talk about for months. - **Unlock Cyber City:** coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy. *Kindly refer to our* [*Privacy Notice for Recruitment Candidates*](https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view) *for comprehensive information regarding our data handling procedures throughout recruitment processes.* *We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.* *By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.* *If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at* [*privacy@nordaccount.com*](mailto:privacy@nordaccount.com)*. Should you prefer to opt out of the automated evaluation, please submit your application directly to* [*career@nordsec.com*](mailto:career@nordsec.com)*.*