Art Director Manager E-Commerce

Job description

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok ) The Studio Tommy Studios produces and delivers over 225,000 image assets each year for both Tommy Hilfiger, primarily for the brands’ global e-commerce websites for EMEA, APAC and North America. It conducts an average of 7 simultaneous; daily productions for 93% of working days within a year, amounting to approximately 1644 productions per annum. From its new state-of-the-art 23,500 sq. ft. facility in Amsterdam, Tommy Studios strives to blend operational excellence with creative elevation to ensure best-in-class digital fashion consumer experiences, every day. Located in the Houthavens neighborhood of Amsterdam, the studio includes 9 fully equipped e-commerce bays running on the latest technology, 2 editorial bays with drive-in capacity, a still-life studio, equipment room, sample management area, cafe with full menu, kitchen, offices, meeting rooms and chill-out spaces. The Team This role sits under the creative branch of Tommy Studios, part of the Global Brand Marketing structure that defines and executes the brand strategy and creative content for Tommy Hilfiger globally. At Tommy Studios, approximately 25–30 full time studio associates fulfill the operations (data and samples), production (planning and production), creative (imaging, styling and art direction) and asset delivery (post-production and regional accounts) departments. The studios manage and collaborate with over 300 freelance associates for content production. The productions range across still-life, style-out, on-model, video and artificial intelligence initiatives. The Position The Manager, Art Direction, E-Commerce role supports an operational environment to produce compelling content in high volume, engage through representing brand personality and visually inform in a consistent and accurate manner, to encourage conversion by the digital consumer. The role bridges commercial and brand-aspirational values, serving as the global creative guardian for all studio-based product detail page (PDP) visual content. Governing still and moving assets from conception to delivery, the E-Commerce Art Direction Manager ensures consistent output, against brand guidelines, visually appealing, product focused, within daily productivity targets. Through building strong relationships with the wider studio team, global stakeholders and freelance content creation crews, the role involves making informed decisions balancing a strategic approach, operational imperatives and creative considerations for content creation. On a daily a basis, the E-Commerce Art Direction Manager collaborates closely with the Imaging, Styling, Production and Casting Managers to optimise end-to-end processes and workflows. At the very heart of the role, is a visionary, creative, motivational, empathetic, organised and pragmatic leader. Steadfast and reliable, the core function is to inspire, guide, mentor and manage a team of Art Directors, paving the way to yield elevated PDP content at scale. Main Responsibilities Own and drive all aspects of aesthetic output and execution of Tommy Studios, focusing on guidelines, photography, style-out, videography, still-life and artificial intelligence productions for product detail page content and capsules. Responsible for bridging the cohesive, on-brand and elevated output between: Lighting, White Balance and Background. Styling, Outfit Allocation and Dressing. Model Hair, Makeup, Nails and Grooming. Model Body Language and Expressions. Shot Mapping, Margins and Image Sequence. Angles, Crops and Composition. Model Casting and Booking. Retouching and Editing. Inspire the creative team to produce innovative work that elevates the brand, with close consideration for the consumer journey to drive conversion through aspiration. Ensure high-quality creative output and adherence to the brand’s visual standards and delivers against the brief. Develop, update and communicate still-life, on-model and artifcial intelligence output guidelines. Collaborate with marketing, commercial, and production teams to infuse creative storytelling and branding to digital product detail page content. Lead, mentor, and empower a team of Art Directors, providing clear feedback and guidance and set the creative quality bar. Hosts seasonal kick offs, briefings and workshops to full time and freelance associates. Foster a collaborative and dynamic work environment that encourages new ideas and professional growth. Work closely with Marketing, E-Commerce, Business Units departments and functions relating to imaging, styling, casting and consumer insights to align creative efforts with overall business objectives. Coach, trial, train, feedback and oversee freelance crew comprising of Photographers, Digital Operators, Stylists, Dressers, Makeup Artists, Groomers, Hair Specialists, Tailors and Models. Work with the Operations & Production team to ensure the creative process is productive to meet time and cost parameters. Foster the use of AI tools for content creation and output. Test and drive new e-commerce PDP creative content treatments, techniques and methods utilizing latest resources, technology and tools. Research competitors, industry trends, regular reviews of e-commerce websites, to stay ahead of the best practices and provide real inspiration and excitement to our customers. Regular quality review of on-site imagery. Expertise Having an exceptional visual art direction eye, to ensure that our brand and product is represented in the most aspirational, memorable, accurate and brand aligned manner. Excellent at communicating ideas and visually articulating your intentions and vision, confidently presenting to leadership and stakeholders. Motivational, inspiring leader in guiding, mentoring and providing feedback to a well-seasoned creative team. Effective and efficient in balancing quality, time, cost, space and resources. Engaged to poised to address and resolve root issues, with solid project management skills. Attributes Collaborative and a responsible team player able to encourage positive synergy and spirit. MinimumStrong fashion aesthetic and keen eye for judging photography, lighting, styling, casting, colour, body language and expressions. Highly detail-oriented and meticulously organized. Ability to thrive in a fast-paced environment with outstanding multitasking abilities. Anticipatory and communicative, effective in bridging information and connecting dots. Brings passion, tenacity, curiosity and optimism to bring about change to the way we work. Enjoy coming up with creative solutions. Flexible and adaptable, adept at creating contingency plans and reacting quickly to changing priorities. Able to ruthlessly prioritize work by ranking business importance. Proactive, innovative and resourceful in with a mindset to make the impossible, possible. Brings no ego. Experience Requisites Minium of 7 years of experience creating fashion content in a high volume, high-quality, fast- paced commercial studio. Minimum of 5 years of experience in fashion art direction. Minimum of 5 years of experience in team management within a leadership role. Proven experience in e-commerce fashion photography is required. Education & Skillset Bachelor’s degree in visual communications, Art Direction, Photography, Design or related field. Business level fluency in spoken and written English. Proficiency with Adobe Creative Suite, Microsoft Office, Teams and Keynote. Advantageous with competency in Capture One, Creative Force and interest in AI tools. Your Wellbeing is Our Priority In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! Check out our Amsterdam Campus here. About PVH: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here . PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.