Asia GTM Manager - Usage and Adoption

Job description

**Overview** The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy into a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale. We are seeking an **Asia** **GTM Manager - Usage and Adoption** in the AI Business Solutions organisation (ABS) to drive the next phase of customer growth. This role will focus on accelerating consumed revenue and active usage across the entire ABS portfolio, including Copilot, Cowork, Copilot Code, Autopilot, custom built agents and Dynamics 365 and Power Platform. Working across Sales, Customer Success, Solution Engineering, Product, Marketing, and Partner teams, you will turn product innovation into customer impact by helping organisations move from deployment and experimentation to sustained adoption, business process transformation, and consumption growth. Microsoft’s mission is to empower every person and every organisation on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realise our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. **Responsibilities** - **Executive advisory and accountability:** Act as a data-led trusted advisor to business leaders and stakeholders, translating usage, adoption, and consumption signals into prioritised actions that improve customer outcomes, portfolio growth, and sustained consumption across Asia. - **Adoption analytics and diagnosis:** Analyse monthly active users, usage trends, consumption revenue, and customer value signals to identify adoption drivers and barriers. Define priority scenarios and use cases by persona and business process, then recommend targeted actions with accountable owners and measurable success criteria. - **Intervention testing and scalable playbooks:** Combine product telemetry, customer signals, field insights, and market context to identify adoption patterns and develop actionable recommendations; test the highest-potential interventions, codify what works into reusable playbooks and enablement, and partner with stakeholders to scale across Asia. - **Operating rhythm and business reviews:** Establish a consistent Asia operating rhythm that connects market, customer, product, pipeline, and field data; use dashboards and regular business reviews to surface where adoption is accelerating or stalling, explain the likely drivers, and align Area stakeholders on prioritised actions, accountable owners, and measurable outcomes. - **Product and GTM influence:** Influence product and GTM priorities by synthesising customer insights, usage and consumption trends, adoption barriers, agent economics, governance requirements, and competitive signals across Copilot, agents, Dynamics 365, and Power Platform in Asia. Exemplify Microsoft Values, Culture, and Leadership Principles by creating clarity, generating energy, and delivering success as a boundary-less leader. Lead without direct authority across headquarters, regional and country teams, partners, Marketing, Sales, Customer Success, Solution Engineering, Product, and other stakeholders to build shared understanding, establish a clear course of action, and deliver the right outcomes. **Qualifications** **Required (RQs)** - 5+ years GTM strategy, business development, customer success, consulting, product marketing, sales excellence or technology transformation work experience OR equivalent experience. - Bachelor's Degree in Business, Computer Science, Engineering, Marketing, or related field **Preferred Qualifications (PQs)** - 7+ years GTM strategy, solution sales, business development, customer success, consulting, product marketing, sales excellence or technology transformation work experience OR equivalent experience. **Additional Preferred Experience** - Understanding of consumption-based business models, usage analytics, AI economics, token-based consumption, and value-realisation frameworks, with the ability to translate these concepts into GTM and customer adoption decisions. - Experience designing and executing programmes that drive customer adoption, consumption growth, digital transformation, or SaaS platform expansion, with evidence of measurable customer or business outcomes. - Demonstrated ability to lead through influence in complex, matrixed organisations, using strong analytical, communication, and executive stakeholder-management skills to align teams and drive outcomes. This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. --- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about [**requesting accommodations.**](https://careers.microsoft.com/v2/global/en/accessibility.html)