ASO Manager

Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, [Inkitt](https://apps.apple.com/us/app/inkitt-books-novels-stories/id1033598731) discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its [Galatea](https://apps.apple.com/us/app/galatea-novels-audiobooks/id1380362212) app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into [CandyJarTV](https://apps.apple.com/us/app/galateatv/id6466786430) is only the beginning of our journey to becoming the next-gen entertainment powerhouse. ### What You’ll Do: - Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market. - Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale. - Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank. - Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs. - Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume. - Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready. - **Operate globally:** Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns. - Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams. - Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant. - Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity. ### What You’ll Bring: - 4–6 years of experience in ASO or mobile growth; strong preference for B2C apps with meaningful install volume. - Proven success improving store conversion, keyword rankings, and average rating through structured experimentation. - Hands-on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics. - Deep keyword research & metadata experience, plus impact measurement and iteration cadence. - Experience building and routing to Custom Product Pages/Custom Store Listings with clean tracking. - Track record improving review UX and managing reply operations at scale. - Experience securing and maximizing store features through editorial relationships and high-quality promotional assets. - **Global ASO experience:** Localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing/rollout. - **Data-driven mindset:** Comfortable with spreadsheets, A/B testing frameworks, and crisp hypothesis writing. - Excellent cross-functional communication and project management across time zones. - Multi-language copywriting chops and familiarity with locale constraints (e.g., DE/FR) - Basic video/design skills to iterate quickly on assets. - Familiarity with MMPs (Adjust, AppsFlyer) and SKAN nuances. - Experience with subscription funnels and pricing/plan messaging tests. ### Who We Are Looking For: - Autonomous - Bring solutions instead of problems - Data driven - Quick to action - A high functioning workaholic - Looking for exponential career growth - Have lots of fun building a generational AI x Entertainment company ### What We'll Offer: - 401k plan, designed to help you save for the future - Health benefits tailored to your needs, including medical, dental, and vision coverage - Professional coaching for everyone - Team-building events, including our annual Tulum trip - Unlimited access to our Galatea app and CandyJarTV app - Unlimited budget for self-development books - Charity donation of your choice at your one year anniversary - Free lunch in office everyday - Class Pass membership for US based employee and gym access for Berlin employees - Dog friendly offices