ASO Marketing Consultant

Job description

**About the job** *Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.* Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash and Calm, among many others. We are looking for passionate **ASO experts** for **contract positions.**There are currently openings with clients looking for consultants between 15 and 40 hours per week. ### Key Responsibilities - Conduct comprehensive keyword research and competitor analysis. - Optimize app metadata (titles, subtitles, descriptions, keywords, and tags). - Advise on A/B testing of icons, screenshots, and videos to improve conversion rates. - Ensure compliance with Apple and Google app store guidelines. - Develop and implement organic growth strategies to improve rankings and downloads. - Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals. - Analyze user acquisition funnels and provide actionable recommendations. - Monitor app store analytics, KPIs, and conversion metrics. - Prepare regular reports highlighting trends, insights, and ROI. - Continuously refine strategies based on data-driven insights and market trends. ### Qualifications - 3+ years of proven experience in **App Store Optimization (ASO)** with measurable results. - Deep understanding of **app store algorithms**, ranking factors, and best practices. - Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.). - Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization. - Excellent communication skills with the ability to present insights clearly to stakeholders. - Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).