Assistant Brand Manager (crochet and knit brand) | DTC E-commerce | 100% Remote EU

Job description

 **Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.** At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us. ## **THE ROLE** We’re looking for a **Brand Manager Assistant** to join us in growing **Hooks & Needles**, one of our creative brands built around crochet and knitting This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better. Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice. ## **🚀 WHAT YOU'LL BE DOING** 🧶 **Product Development** - Help develop and improve products for Hooks & Needles. - Review patterns, instructions, and content for accuracy and quality. - Work with creators and internal teams to bring projects to life. 🔍 **Customer Feedback** - Review customer feedback and spot trends, issues, and opportunities. - Turn insights into ideas for improving products and the customer experience. 📈 **Market Research** - Keep up with crochet and knitting trends. - Research new ideas, products, and opportunities for the brand. 💬 **Customer Support & Community** - Help with product-related customer questions and feedback. - Keep an eye on our online communities and what customers are talking about. 📣 **Marketing Support** - Help execute marketing initiatives and campaigns. - Source creative content and support product storytelling. 🤖 **AI & Smarter Ways of Working** - Use AI tools to speed up research, analysis, and everyday tasks. - Look for ways technology can help us work faster and smarter. ## **🦊 WHAT WE'RE LOOKING FOR** - **Extreme attention to detail** - You catch the small mistakes and inconsistencies. - **Organized** - You like keeping projects, tasks, and details under control. - **Tech-savvy** - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools. - **Independent** - You take ownership and follow things through without being chased. - **Adaptable** - You handle changing priorities without losing focus. - **Curious** - You enjoy learning, testing ideas, and finding better ways to do things. - **Open to feedback** - You take feedback on board and use it to improve. - **Crochet or knitting knowledge** - A strong advantage, especially when working with patterns and product content. Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn. ## **THE RECRUITMENT PROCESS** Apply - A simple form that helps us know who’s stepping into our world. Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space. Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together. **FIXED SERVICE FEE** **Up to € 1000 euros** after taxes, depending on yourskills, competencies, and experience. ❕Please note that this role is based on a contract/freelance agreement. **PERKS & BENEFITS** - Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness. - Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check. - A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously. - Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested. - A budget for your home office setup so you’re comfortable working how you like and where you like. - Strong company culture and a network of unique individuals that celebrate you. **ELIGIBILITY & LOCATION REQUIREMENTS** ❕This role is 100% remote. - Our tribe works primarily in the Eastern European Time Zone (EET - UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. - For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)