Assistant Brand Manager - Kenco Coffee

jacobsdouweegberts

Maidenhead, England, United Kingdom · Maidenhead · United Kingdom

Posted Mar 24, 2026

Full-time
On-site
Marketing
Mid-Senior Level

Job description

Company Description Shape the Future of One of the UK’s Fastest‑Growing Coffee Brands At JDE UK, big things really do happen over a great cup of coffee. Home to iconic brands including Tassimo, Kenco and L’OR , we’re uniting our winning portfolio under one bold ambition: to become the number one coffee business in the market . We’re already a powerful #2 in the Instants category , and with Kenco now driving almost 50% of total category growth , we’re at a pivotal and incredibly exciting moment. That’s where you come in. We’re looking for passionate, creative, entrepreneurial thinkers who want to make a real impact. If you thrive in a fast‑paced environment, love bringing ideas to life, and want to help shape the future of a household‑name brand—this is your opportunity. Job Description As part of the Kenco brand team, you’ll play a vital role across the full marketing mix. You will lead Kenco’s BTL activation and help deliver the brand’s major category‑growth initiatives. This is a hands‑on role where your ideas matter and your execution creates real impact on shelf and online. You’ll work across social, digital, shopper, communication, innovation, packaging, in‑store activation, and brand performance tracking —building relationships with both internal partners and top‑tier creative agencies. If you’re ambitious, collaborative and eager to grow, you’ll thrive here. What You’ll Do Drive and execute the Kenco BTL communications plan , with exposure to social, digital and shopper touchpoints Act as a brand guardian , partnering with creative, shopper, and media agencies Champion your brand and category, working with local and global stakeholders Support portfolio and range management, leading adaptation projects, packaging artwork development and in‑store deployment Track brand and portfolio performance, supporting trade & marketing teams with actionable insights Partner with Shopper Marketing to deliver exceptional POS activation Manage and track the local marketing budget , ensuring timely and on‑budget delivery Conduct competitor and market reviews to help shape strategic plans Support the wider Instants team on key projects and initiatives Qualifications What You’ll Bring Experience executing digital and shopper communications across social media, websites and digital channels Previous marketing experience, ideally within FMCG Strong analytical and data‑interpretation skills Proven project‑management capability Excellent communication skills and the ability to build strong relationships An entrepreneurial, proactive mindset—this business moves fast and so do we A positive, can‑do attitude Nice to Have 1–2 years’ experience as an Assistant Brand Manager within FMCG Experience in simple design activation A natural affinity for data and insights Education Degree‑level qualification Additional Information #li-hybrid