Assistant Director, Digital Marketing - Client Engagement & Automation

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity Winning isn’t just about the close. It’s about how organizations experience our differentiated value proposition at the beginning and across the middle that will ultimately define our future success as a professional services firm. Getting there means delivering meaningful touchpoints in the right ways and at the right time to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they’re asking every single day. As the Assistant Director, Client Engagement & Automation, you will play a key role in transforming how EY engages prospects and clients, nurtures relationships, and drives meaningful business outcomes. Your expertise in marketing automation, client engagement, and data-driven customer experiences will be at the core of this role. We’re seeking a leader who can lead a team of Marketo automation specialists, oversee marketing contact management strategy, enhance customer journeys, and develop scalable engagement programs that deliver measurable impact. Using marketing technology, data, and insights, you’ll create seamless, personalized experiences across digital channels and virtual and in-person events, while measuring engagement throughout the prospect and client lifecycle. Beyond the day-to-day responsibilities, you'll operate at the intersection of strategy, technology, and customer experience. You'll bring curiosity, innovation, and a continuous improvement mindset to evolve how EY engages audiences and strengthen relationships. Success in this role will come from understanding how prospects and clients interact with our brand, identifying what drives engagement, and designing meaningful experiences that build trust and loyalty over time. Through your leadership, we'll better connect data, automation, content and experiences to deliver highly personalized journeys, improve marketing effectiveness, and elevate the impact of both virtual and in-person events. If you're passionate about using technology, data, and automation to create exceptional client experiences and help shape the future of marketing engagement, we'd love to hear from you. This job posting relates to an existing vacancy within our organization. Your key responsibilities Lead and develop a team of Marketo automation specialists responsible for campaign execution and operational excellence. Develop, implement and optimize engagement programs that nurture prospects and strengthen client relationships throughout the lifecycle. Establish and oversee contact management strategies, ensuring data quality, segmentation standards, and compliance with privacy regulations. Create personalized, multi-channel journeys that improve engagement, conversion, and client experience. Develop KPIs, dashboards, and reporting frameworks to assess campaign effectiveness and engagement trends. Partner with marketing teams to deliver lead nurturing programs, scoring models, and pipeline acceleration initiatives. Support virtual and in-person event strategies, including registration journeys, attendee communications, engagement tracking, and post-event follow-up. Continuously evaluate and streamline marketing processes to improve scalability, efficiency, and effectiveness. Serve as a key partner to stakeholders across the organization to align engagement strategies with business objectives. Stay current on emerging trends, AI capabilities, and Martech solutions to drive continuous innovation and improvement. Skills and attributes for success Ability to think strategically and connect client engagement initiatives to broader business and growth objectives. Deep expertise in marketing automation platforms, including campaign management, audience segmentation, lead nurturing, and reporting. Strong understanding of customer journey mapping and experience design across digital and event touchpoints. Data-driven mindset with the ability to translate insights into actionable recommendations and measurable outcomes. Proven ability to lead, coach, and develop high-performing teams in a fast-paced environment. Strong stakeholder management and influencing skills, with the ability to build trusted relationships across functions and leadership levels. Excellent project and program management skills, with the ability to manage multiple priorities and deliver complex initiatives. Curiosity and a passion for innovation, experimentation, and continuous improvement. Exceptional communication skills, with the ability to simplify complex concepts and articulate business value. Client-centric approach focused on delivering personalized, relevant, and impactful experiences that strengthen engagement and loyalty. To qualify for the role, you must have Bachelor's degree in Marketing, Digital Marketing or Business Administration Proven Experience delivering cross-channel, demand generation campaigns for leading brands Must have extensive hands on experience with Marketo or a similar automation tool Strong hands on experience in media planning and buying with in-depth knowledge of search and programmatic advertising In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.) Strong analytical and business acumen, with the ability to interpret complex data, uncover actionable insights, and connect findings to customer needs and business objectives What we offer At EY, our Total Rewards package supports our commitment to creating a leading people culture built on high-performance teaming, where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. We offer a competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. Our Total Rewards package includes comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a vacation policy, firm-paid days, statutory holidays and paid personal days based on province of residence, and a range of programs and benefits designed to support your physical, financial and social well-being. Plus, we offer: Support, coaching and feedback from engaging colleagues Opportunities to develop new skills and progress your career The freedom and flexibility to handle your role in a way that's right for you EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets. Toronto/London/Ottawa/Waterloo: $94,100 to $144,100 Dieppe: $84,800 to $134,800 Inclusiveness at EY Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. Learn about our commitment to Inclusiveness at EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements. To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.