Assistant Director, Media

Job description

REQ14292 Assistant Director, Media (Open) POSITION SUMMARY: Assistant Director, Media is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty. PRIMARY RESPONSIBILITIES: Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco. Develop and deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline, and ensure media strategy implementation and performance measurement. Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication. Closely monitor campaign media spending, analyze, and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals. Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences. Manage media budget and ensure efficiency. Drive media team and agencies’ performance. QUALIFICATIONS: Experience 10 years + relevant experiences in media planning, buying, with at least 5 years inhouse working experiences. Education & Language Bachelor’s degree or above. Excellent verbal and written communication in both Chinese and English. Skills/Competencies With strong strategic mindset With deep understanding about both Mainland CN and rest key markets. Highly organized and as a good communicator Customer centric Excellent time management and project management skills Work collaboratively and communicate effectively with internal business units and external vendors Very well organized with a proven ability to multi-task and problem-solving Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines. Leadership skills