Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963]

The University of Nevada, Las Vegas (UNLV) appreciates your interest in employment. We ask that you keep in mind the following when completing your application: Once you start the application process you cannot save your work. Please ensure you have all required attachment(s) available to complete your application before you begin the process. Required attachments are listed below on the posting. Your application will not be considered without the required attachments. Please note that applications must be submitted prior to the close of the recruitment. Once a recruitment has closed, applications will no longer be accepted. If you need assistance or have questions regarding the application process, please contact Human Resources at (702) 895-3504 or . Job Description The University of Nevada, Las Vegas, invites applications for the Assistant Director of Online Marketing, UNLV Senior Vice Provost - Marketing and Communications [R0151963] ROLE of the POSITION The Assistant Director of Online Marketing, reporting to the Executive Director of Marketing & Communications in Academic Affairs, supports UNLV’s fully online undergraduate and graduate degree and microcredential programs by leading the development and execution of integrated marketing campaigns that drive recruitment, admission, enrollment, and retention. This role oversees UNLV Online multichannel campaigns spanning email journeys, paid digital advertising (including search and social), website development and maintenance, print collateral, and direct mail. The Assistant Director ensures UNLV Online marketing initiatives adhere to university branding and accessibility standards and effectively support enrollment growth in online degree programs. The Assistant Director collaborates closely with its Marketing & Communications team, UNLV Online, Academic Affairs departments, and university partners to support integrated marketing and communication initiatives for online degree and microcredential programs. This role supports content and creative development and communication journeys in Salesforce Marketing Cloud while using data to inform and improve campaign performance. While this role does not currently include direct supervisory responsibilities, it requires cross-departmental coordination and hands-on execution of high-impact marketing strategies to support a diverse and growing population of online learners. This role requires a proactive, organized, and detail-oriented marketing professional who collaborates effectively and brings expertise in both digital and traditional channels. Key Responsibilities Include: Lead the development, implementation, and assessment of integrated marketing campaigns for UNLV’s fully online undergraduate and graduate degree and microcredential programs that support recruitment, admission, enrollment, and retention Oversee multichannel marketing campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail Manage paid advertising initiatives, including audience targeting, performance tracking, budget coordination, and vendor collaboration Collaborate with UNLV Online, Academic Affairs departments, and university partners to support content development, campaign execution, and integrated marketing strategies Oversee communication journeys in Salesforce Marketing Cloud and use data to support campaign performance and engagement Lead project coordination for UNLV Online marketing and communication initiatives, including timelines, deliverables, and production schedules Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners MINIMUM QUALIFICATIONS This position requires a bachelor’s degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA) and 4 years of related professional experience, or a master’s degree and 2 years of related professional experience in marketing, public relations, digital advertising, or integrated marketing communications. Credentials must be obtained prior to the employment start date. Knowledge, Skills, and Abilities: Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals Hands-on experience developing and executing digital campaigns Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization Knowledge of brand, editorial, and accessibility standards in public-facing communications Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment Highly organized and adaptable, with strong problem-solving skills Strong attention to detail in grammar, punctuation, and proofreading Strong interpersonal and relationship-building skills Ability to work independently while also contributing effectively as part of a team Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences Strong research skills for content development and strategy Ability to ensure accuracy, consistency, and alignment in messaging across campaigns Ensure compliance with digital accessibility standards and university branding guidelines Support inclusive, student-centered communications that reflect university values PREFERRED QUALIFICATIONS A master’s degree from an accredited college or university is preferred. Experience supporting enrollment-focused marketing or communication campaigns in higher education or online learning environments is also preferred. Experience leading projects, managing timelines, collaborating with external vendors and internal teams, and executing enrollment-focused marketing strategies is preferred. Experience using Salesforce Marketing Cloud for email campaign development Familiarity with SEO and user experience best practices Strong awareness of higher education trends and challenges Knowledge of AP Stylebook and content editing Creative design or artistic ability, particularly in developing engaging digital content COMMITMENT to DIVERSITY and CAMPUS VALUES A successful candidate will support diversity, equity, and inclusiveness and contribute to a respectful, positive work environment. They will use our Campus Values to guide their decisions and actions and demonstrate our Rebel spirit. SALARY Salary is competitive with those at similarly situated institutions. BENEFITS OF WORKING AT UNLV Competitive total rewards package including: Paid time off, sick leave, and holidays Excellent health insurance, including medical, dental, and vision Comprehensive retirement plans and voluntary benefits programs No state income tax Tuition discounts at Nevada System of Higher Education (NSHE) schools Tuition discounts for spouses, domestic partners, and dependents PERKS & PROGRAMS Employee recognition and appreciation programs UNLV athletics ticket discounts Statewide employee purchase program discounts RebelCard discounts on and off campus Wellness programming for all UNLV faculty and staff at no cost Opportunity for career advancements to leadership roles Connect with colleagues with shared interests Personal and professional development opportunities A comprehensive onboarding program, Rebels: Onboard Support and resources available for veteran applicants — contact or visit our Veterans Webpage . HOW TO APPLY Submit a letter of interest, a detailed resume listing qualifications and experience, and the names, email addresses, and telephone numbers of at least three professional references who may be contacted. References will not be contacted until the search chair notifies you in advance. Applicants should fully describe their qualifications and experience, with specific reference to each of the minimum and preferred qualifications, because this is the information on which the initial review of materials will be based. Materials should be addressed to Alyssa Hill , Search Committee Chair . Although this position will remain open until filled, review of candidates’ materials will begin on June 22, 2026 . Applications must be submitted electronically through Workday. Please note that emailed materials will not be accepted. Veterans are encouraged to apply. UNLV values the skills of those who have served. Learn more at Veterans Webpage or contact for support. For assistance with the application process, please review instructions on How to Apply . For further assistance contact UNLV Human Resources at (702) 895-3504 or . SPECIAL INSTRUCTIONS FOR INTERNAL NSHE CANDIDATES UNLV employees or employees within the Nevada System of Higher Education (NSHE) MUST use the “Find Jobs” process within Workday to find and apply for jobs at UNLV and other NSHE Institutions. Once you log into Workday, type "Find Jobs" in the search box which will navigate to the internal job posting site. Locate this specific job posting by typing the job requisition number, “R0 151963” in the search box. If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application. PROFILE of the UNIVERSITY Founded in 1957, UNLV is a doctoral-degree-granting institution comprised of approximately 30,000 students and more than 3,600 faculty and staff. To date, UNLV has conferred more than 152,000 degrees, producing more than 130,000 alumni around the world. UNLV is classified by the Carnegie Foundation for the Advancement of Teaching as an R1 research university with very high research activity, and is a recipient of the Carnegie Classification for Community Engagement. The university is committed to recruiting and retaining top students and faculty, educating the region's diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the launch of a new UNLV School of Medicine. UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada. Here at UNLV, we have come together and created one of the most affirmative and dynamic academic environments in the country. UNLV sits in the top spot in U.S. News & World Report's annual listing of the nation's most diverse universities for undergraduates. The university has ranked in the top ten since the rankings debuted more than a decade ago. We continue to show our commitment to serving our wonderfully diverse population and building the future for Las Vegas and Nevada. For more information, visit us online at: EEO/AA STATEMENT The University of Nevada - Las Vegas (UNLV) is committed to providing a place of work and learning free of discrimination on the basis of a person’s age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes). Discrimination on the basis of a protected class, including unlawful harassment, which is a form of discrimination, is illegal under federal and state law. Where unlawful discrimination is found to have occurred, UNLV will act to stop the unlawful discrimination, to prevent its recurrence, to remedy its effects, and to discipline those responsible. Women, minorities, and veterans are encouraged to apply. TITLE IX STATEMENT The University of Nevada, Las Vegas, does not discriminate on the basis of sex in any education program or activity that it operates. Non-discrimination on the basis of sex is mandated by Title IX of the Education Amendments of 1972 (20 U.S.C. §§ 1681 et seq.) and the corresponding implementation regulations (34 C.F.R. Part 106). The University’s commitment to nondiscrimination in its education programs and activities extends to applicants for admission and employment. Inquiries concerning the application of these provisions may be referred to: Michelle Sposito, J.D., Title IX Coordinator, University of Nevada, Las Vegas, 4505 S. Maryland Parkway, Mail Stop 1062, Las Vegas, NV 89154-1062, Campus Services Building (CSB) Room 246, Telephone: (702) 895-4055; Email: , or to The Assistant Secretary of the United States Department of Education, U.S. Department of Education, Office for Civil Rights, 400 Maryland Avenue, SW, Washington, D.C. 20202-1100; Telephone: 1-800-421-3481 FAX: 202-453-6012; TDD: 1-800-877-8339; Email: ; or to both. Information pertaining to the University’s grievance procedures and grievance process, including how to report or file a complaint of sex discrimination, how to report or file a formal complaint of sexual harassment, and how the University will respond can be found online at the Office of Equal Employment & Title IX webpage. SAFETY AND SECURITY STATEMENT UNLV is committed to assisting all members of the UNLV community in providing for their own safety and security. The Annual Security Report and Annual Fire Safety Report compliance document is available online. JOB CATEGORY Administrative Faculty Exempt Yes Full-Time Equivalent 100.0% Required Attachment(s) Letter of interest, detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references. Posting Close Date 12/31/2026 Note to Applicant This position may require that a criminal background check be conducted on the candidate(s) selected for hire. HR will attempt to verify academic credentials upon receipt of hiring documents. If the academic credentials cannot be verified, HR will notify the faculty member that an official transcript of their highest degree must be submitted within thirty days of the faculty member’s first day of employment. References will be contacted at the appropriate phase of the recruitment process. As part of the hiring process, applicants for positions in the Nevada System of Higher Education may be required to demonstrate the ability to perform job-related tasks. For positions that require driving, evidence of a valid driver's license will be required at the time of employment and as a condition of continued employment. All document(s) must be received on or before the closing date of the job announcements (if a closing date is provided). Recruitments that provide a work schedule are subject to change based on organizational needs.