Assistant Manager

Company Overview Hang Lung Properties Limited, a constituent stock of the Hang Seng Index and Hang Seng Corporate Sustainability Indices in Hong Kong, is a leading real estate developer in Hong Kong and mainland China. Boasting a diversified portfolio of investment properties in Hong Kong, we have progressively branched out into the Mainland since the 1990s, building, owning and managing world-class commercial complexes in key cities that have earned international acclaim for their exceptional quality of architectural design, services and sustainable features. Our people are the most precious asset of the Hang Lung family and the key to our success. They drive forward our development through their commitment, professionalism and caring services. As we extend our business horizons, we continue to devote significant resources and energy to developing the expertise and skills of our outstanding team. We are looking for people who are talented, energetic, self-motivated team players. Are you ready to join us now? Job Responsibilities Social Media Management: Manage the day-to-day operations of local official social media accounts, including WeChat, Weibo, RED (Xiaohongshu), WeChat Channels, and other relevant platforms. Oversee the entire process from content planning and creation to content scheduling, performance tracking, and optimization. Content Development: Manage the end-to-end content production process, including planning, asset creation, performance analysis, and content optimization. Ensure all content aligns with global guidelines, maintains brand consistency, and effectively bridges global storytelling with local culture and consumer insights. Audience Growth Strategy: Develop and execute structured audience acquisition and engagement programs. Leverage both organic and paid strategies across online and offline channels to build an authentic, highly engaged community. Performance Tracking & Analytics: Monitor key social media KPIs, including engagement rates, reach, impressions, and follower growth. Prepare regular performance reports and identify opportunities for optimization through data-driven analysis. Paid Media Strategy: Develop localized paid media strategies that align with global campaign objectives while optimizing for local consumer behavior and platform-specific characteristics. Campaign Execution & Management: Lead the planning, execution, and management of paid media campaigns, including audience targeting, budget allocation, creative brief development, visual asset coordination, campaign launch, and performance monitoring to ensure successful delivery and achievement of objectives. Competitive Intelligence: Monitor competitors’ paid media activities, including creative assets, landing pages, media strategies, and investment levels. Extract actionable insights to inform and enhance local marketing initiatives. PR Agency Management: Partner with external agencies to manage the full lifecycle of seasonal and long-term communications projects, including briefing, content development, cross-functional coordination, campaign execution, and post-campaign evaluation. Ensure all local communications activities align with the overall brand narrative and brand values. Content & Media Collaboration: Lead the development of public relations materials, including press releases, media kits, external messaging, FAQs, and internal communications. Where appropriate, drive strategic media partnerships and innovative co-creation projects, ensuring high-quality and timely delivery. Monitoring & Crisis Management: Conduct ongoing media and social listening, including monitoring brand mentions, sentiment analysis, and trending topics. Support crisis management efforts by proactively identifying risks, tracking issue escalation, and coordinating response strategies. Qualifications Bachelor’s degree or above, preferably in Marketing, Communications, Business Administration, or a related field. 3–5 years of experience in public relations, corporate communications, digital marketing, or related disciplines. Proven project management experience is essential. Excellent verbal and written communication skills in both English and Chinese. Proactive, detail-oriented, and possesses a positive, professional work attitude. Embracing our values of integrity, sustainability, excellence and openness We are an equal opportunity employer and welcome applications from all qualified candidates. We offer an attractive remuneration package and excellent prospects for career advancement to the right candidate. Please send detailed resume to Human Resources Department by clicking “Easy Apply” button. For more information about our Company, please visit our website: Please read the following Personal Information Collection Statement before applying. Personal Information Collection Statement (For recruitment purposes) Information collected by Hang Lung Properties Limited and/or its associated companies will be treated in strict confidence and will be used exclusively for recruitment and other employment-related purposes. Information collected may be disclosed to such person or organization for the purpose of verifying the accuracy of the information provided by the applicant. The provision of true, complete and accurate information required in support of applications is necessary for selection purposes. Failure to do so may affect the processing and outcome of your application. Applicants who do not hear from us within 8 weeks from the date of application may consider their applications unsuccessful and their personal data will typically be destroyed within 12 months after rejection of the application. Applicant has the right to request access to and correction of your personal data in writing to “Data Protection Officer of Hang Lung Properties Limited” at 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong. For further information, please refer to Hang Lung Properties Limited’s Privacy Statement at .