Assistant Manager - Analytics, Disney+ Hotstar

Job description

Job Posting Title: Assistant Manager - Analytics, Disney+ Hotstar Req ID: 10092055 Job Description: JOB TITLE: Assistant Manager-Analytics (International), Disney+ Hotstar LOCATION: Bangalore JOB SUMMARY: As an Assistant Manager-Analytics , we are seeking highly motivated and technically strong analysts to join the marketing analytics function for the International analytics team. Take charge in collaborating with the marketing teams for the EMEA region to drive analytics behind all user growth and retention initiatives and help monitor and optimize program, channel and communication performance to drive strategic and tactical decision making. In essence, we’re looking at putting in some serious data-driven brains behind our marketing muscle! ABOUT THE TEAM: The Hotstar International Analytics team works closely with the Country business teams, Product, growth and marketing teams across EMEA and SEA regions. We work collaboratively on driving insight generation, performance reporting, experimentation and data based strategies for acquisition, retention and engagement on our platform. REPORTING TO: Senior Manager - Analytics KEY RESPONSIBILITIES: ● Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs ● Develop unsupervised/supervised models to create target segments for multiple marketing campaigns ● Develop predictive frameworks based on the customer life cycle to assist in user acquisition ● Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives ● Coordinate internally to share key learning with other teams and lead to accelerated User growth ● Dive deep into campaign performance data to identify opportunities for improvement ● Develop strong hypotheses, conduct A/B analytics and make data based recommendations ● Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, Adobe analytics etc SKILLS & ATTRIBUTES FOR SUCCESS: ● Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy ● Ability to write reports and dashboarding ● Exceptional verbal, written, and visual communication skills ● Demonstrated experience in predictive analysis, and expertise in R, SQL, Python ● Familiar with digital analytics and clickstream data. Preferably has experience with Mixpanel, Adobe analytics, Appsflyer, Localytics, Appsalar etc PREFERRED EDUCATION & EXPERIENCE: Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics. 4-6 years of professional experience in Business Intelligence/Data Analytics/Modelling. Preferably within a digital business ABOUT US: Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year. Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas. Join us, and let's continue to inspire a billion imaginations. WHY JOIN US: Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, special educational opportunities and more. Together, these rewards make up a comprehensive package that helps our employees grow personally and professionally and take advantage of the special extras that only Disney STAR can offer to make their journey memorable. Job Posting Segment: Growth, Analytics & Category Job Posting Primary Business: Analytics Primary Job Posting Category: Business Intelligence Analytics Employment Type: Full time Primary City, State, Region, Postal Code: Bangalore, India Alternate City, State, Region, Postal Code: Date Posted: 2024-06-07