Assistant Manager, Brand & Content Marketing (TH), IM Emerging Markets

Job description

Job Posting Title: Assistant Manager, Brand & Content Marketing (TH), IM Emerging Markets Req ID: 10157531 Job Description: Marketing Strategy & Positioning • Plan and execute overall marketing strategies and positioning for assigned theatrical • Contribute creative and stand-out marketing ideas tailored to each title and target audience. • Work with internal stakeholders to drive, manage, and monitor innovative marketing (social/digital, publicity, events activations) and key opinion leader/influencer initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact • Keep track to monitor budget efficiency and resource allocation for the theatrical title, ensuring measurable ROI and disciplined financial management • Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for the theatrical titles • Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact for the theatrical marketing campaigns • Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity Media & Campaign Management • Review and provide feedback on TV, DOOH / OOH and Print media plans developed by the Media team / Media agency to ensure alignment with campaign objectives, title positioning and target audiences. • Coordinate with internal stakeholders and agencies to support the execution of TV, DOOH/ OOH and Print media campaigns. • Monitor campaign performance and collaborate with the Media team on optimization opportunities throughout the campaign lifecycle. • Collaborate with the Media team to discuss annual media buying opportunities and cost-efficient approaches across campaigns. • Work with events, PR and digital agencies to deliver strong marketing campaigns for Studios titles • Collaborate with exhibitors & partners to maximize the awareness and interest of Studios titles. Creative Asset Management & Localization • Manage launch timelines and execution of globally coordinated marketing asset debuts, including trailers, posters and other campaign materials. • Manage timelines and delivery schedules for Home Office creative assets, including Print and AV materials. • Prepare, localize and deliver advertising materials across Print and AV formats in partnership with creative agencies. • Gain Home Office approval for locally developed advertising materials and creative executions. • Communicate and coordinate Home Office feedback regarding locally developed advertising materials and creative executions. Research & Consumer Insights • Coordinate local research initiatives in partnership with the Home Office, including focus groups, tracking studies and exit polls. • Prepare and localize materials required for research projects. • Participate in research sessions and support the analysis of key findings and consumer insights. • Communicate research updates and tracking results to relevant local stakeholders. • Utilize research findings to support marketing recommendations and campaign decision-making. Job Posting Segment: APAC Marketing Job Posting Primary Business: APAC Brand, Content, and Franchise Marketing Primary Job Posting Category: Brand & Franchise Marketing Employment Type: Full time Primary City, State, Region, Postal Code: Bangkok, Thailand Alternate City, State, Region, Postal Code: Date Posted: 2026-09-01