Assistant Manager, Digital Marketing & Content Creator

Job description

There's no cultural organization in the world quite like Carnegie Museums. With a legacy of discovery and outreach dating back to 1895, today we are a family of four diverse, dynamic museums; Carnegie Museum of Art, Carnegie Museum of Natural History, Carnegie Science Center, and The Andy Warhol Museum. We're committed to being inclusive, both onsite and online, and to exploring with our audiences the big ideas and issues of our time. Carnegie Museums is interested in candidates who, through their experience and collaborations, will contribute to diversity and excellence of the Carnegie Museums community. This Full-Time position is eligible for the Carnegie Museums' many Benefits. Please scroll to the bottom of this page to see information on the starting pay rate. This is a union position. The Assistant Manager, Digital Marketing & Content Creator is responsible for performing diversified digital communication tasks, writing, administrative work, and supporting event functions for the Membership & Annual Fund team to ensure an effective flow of work and communication within Development and the component museums. QUALIFICATIONS EDUCATION AND EXPERIENCE: • Bachelor’s degree in marketing, communications, or similar field or equivalent combination of education and experience required. • Minimum of three years of digital marketing experience required. • Experience in non-profit, educational, or cultural organizations is desirable. KNOWLEDGE, SKILLS, AND ABILITIES: • Strong copywriting skills with the ability to write compelling stories on multiple digital platforms using a variety of voices. • Microsoft Office proficiency • Experience with cross-platform marketing, digital marketing, digital platforms, and trends. • Knowledge of current and emerging technologies, channels, and platforms. • Graphic design and photography experience required. • Proficiency in photo and design software is required. Video editing experience is a plus. • CRM knowledge is a plus. • Must have excellent communication, teamwork, and organizational skills. Also requires a highly developed customer relations attitude and the ability to prioritize workflow and meet deadlines. • Strong attention to detail required. • Occasional evening and weekend work is required. PHYSICAL REQUIREMENTS: • Work is primarily sedentary in nature; no special demands are required. • Candidates will be considered qualified if they can perform the essential functions of the job with or without reasonable accommodation. ESSENTIAL FUNCTIONS AND ACCOUNTABILITIES • Creates engaging social media content, including targeted paid ads, for Carnegie Museums’ membership social media platforms as well as copywriting for newsletters, email marketing, and more. • Assists as needed with exporting and importing lists in Tessitura and Prospect2. • Works with the Digital Marketing Manager, internal staff, and external vendors on digital fundraising and engagement strategies for membership and annual giving. Assists with planning, producing, creating, and managing digital content to be used across all digital channels. • Assists with the development and creation of communication strategies, messaging, and brand awareness/consistency to engage current and prospective audiences, boost retention, acquire new members and donors, upgrade members, and build the member-to-donor giving pipeline. • Assists in the management of paid digital advertising, such as Google Ads, Meta Ads, and more. • Creates and manages budgets for digital campaigns and ads. • Tracks performance and engagement across all digital platforms for membership and annual giving through the creation of key performance indicators and evaluation metrics to present. • Performs ongoing research into new digital platforms, benchmark trends, and audience preferences. • Maintains and ensures compliance with solicitation, acknowledgement, and reporting schedules. This includes preparing and sending email solicitations and producing engaging and timely social media content. Responsible for alerting management to any issues that prevent adherence to expected schedules and for routine reporting tasks to measure performance. • Creates videos, photos, graphics, and other content for social media channels, ensuring internal permissions and policies are obtained and followed. • Schedules and directs film and photo opportunities, develops interview talking points, creates film stock footage, edits film and photo content, and distributes for internal and external approvals. Must follow assigned protocols and approval processes across all museums for capturing video and photography coverage. • Researches and fosters relationships with external vendors and local institutions. • Writes, proofreads, and prepares written material and correspondence for all digital marketing channels and platforms, including email campaigns, social media posts, web copy, online gift forms, digital membership cards, and more. Must follow assigned protocols for collecting and verifying information used in correspondence. • Creates, formats, manages, and uploads lists for email marketing campaigns in Prospect2. • Ensures proper sponsorship recognition across platforms, including managing approval procedures and communications with each sponsor. • Provides prompt and courteous customer service at all times. Monitors and responds to social media comments and messages. Serves as backup member services representative to answer phone and email inquiries. Understands and can explain and apply rules, regulations, policies, and procedures associated with membership and development. Analyzes situations accurately and adopts appropriate course of action. • Generates digital marketing data and analytical reports using a variety of platforms, including Tessitura, Prospect2, G4 Analytics, Loomly, and other databases and platforms, as needed. Must respect confidentiality of data and ensure ethical standards of the field are followed. Keeps information about processes and procedures current and stored in the appropriate location. • Manages and maintains digital asset management system in compliance with the four museums’ image policies. • Represents Carnegie Museums’ membership program in public and at internal and external events which may occur evenings and weekends. • Manages department invoices including assigning account numbers and tracking expenses to approved budgets. Monitors budgets assigned and brings any areas of concern to the attention of management. • Performs special projects and support as needed to meet the goals of the department. • Accomplishes responsibilities in a timely fashion with minimum supervision and meets established deadlines. • All other duties as assigned. The following PA Act 153 clearances, or proof of application of clearances, are required beginning employment and as a condition of continued employment: Pennsylvania Child Abuse History Clearance Pennsylvania State Police Criminal Record Check FBI Fingerprint Criminal Background Check Obtaining the required clearances is completed as part of the new hire process. Carnegie Museums is an Equal Opportunity Employer The above job description reflects the essential functions and qualifications for the position identified, and shall not be construed as a detailed description of all the work requirements that may be inherent in the position. The job description does not constitute an employment contract and does not alter the at-will relationship between CMP and the employee. *GUIDANCE ON ESSENTIAL FUNCTIONS: The Americans with Disabilities Act (“ADA”) requires employers to consider and accommodate qualified individuals with disabilities. An individual is qualified if he or she can perform the essential functions of a job with or without reasonable accommodation. An essential job function is any task that is a fundamental part of the job. When considering essentiality, one must focus upon whether the function is essential to this particular job and not to the department as a whole. Some additional guidance on essential functions follows below. Please note that the following guidelines are non-exhaustive. If you have any questions or need additional guidance, please contact Human Resources. A. Is the function required to be performed on a regular basis? If the function is rarely performed, it may not be essential. B. Is the function highly specialized? Is the incumbent hired for his/her expertise or ability to perform the function? The need for special expertise is an indication of an essential function. C. Does the position exist, at least in part, to perform the function? If so, the function is more likely to be essential. D. How much time is spent performing the function and how often? Note that even functions performed 10% of the time could be essential if they are required on a regular basis. E. Would elimination of the function fundamentally alter the job? If so, the function is more likely to be essential. F. What are the consequences of not requiring the incumbent to perform the function? If they are significant, the function is more likely to be essential. G. Are there a limited number of employees among whom the performance of the function could be distributed if the incumbent could not perform it? If so, it is more likely to be essential.