Assistant Manager, Fungicides, Field Crops

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development. Description BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2019 to customers in Greater China and employed 9,230 people as of the end of that year. For further information, please visit Objectives To develop short, mid and long-term based field crop fungicides strategy, manage the portfolio pipeline, including LCM’s, to maximize product value to support BASF AP country strategy. To develop, lead, and implement new product launches. To develop yearly field crop fungicide brand campaigns & ASP plans to effectively achieve yearly budget and profit targets. Enhance/Increase BASF’s position in field crop fungicides. Support crop manager to develop and realize crop strategy and plan. Main Tasks Develop product strategies aligned with crop strategies, aimed at meeting needs of key farmers. Create and manage ASP (Advertising / Sales / Promotion) budget, create demand at farmer-level. Develop product and brand plans, guide/support sales team to implement product and brand campaigns relative to crop strategies to achieve short term financial targets and long-term strategic growth targets. Lead, develop and own 10 year forecast for own products, including identification and proposal of new ideas for LCM (Life-Cycle Management) projects. As the key country contact partner of the regional product manager, to share best practice and experience form local market. Requirements: Education: Bachelor’s degree or above. Agriculture or plant protection studies are not required but strongly suggested. Working Experience: 5 years in Marketing or Sales in the Agriculture. Crop/ product management background is preferred. Technical & Professional Knowledge: Working-level English speaking and writing is necessary.