Assistant Manager, Marketing, Tampines 1/Century Square

Job description

About the Role We are seeking a dynamic and resourceful Assistant Manager, Marketing to support the Marketing HOD in marketing strategies that drive footfall and boost tenant sales. You will oversee the planning and implementation of mall-specific campaigns, manage the advertising & promotion budget, and collaborate closely with tenants, agencies, and partners. This role offers the opportunity to take ownership of end-to-end marketing initiatives while contributing to the mall’s overall brand and business growth. How you’ll make an impact To support Marketing HOD in marketing and customer service teams for the malls and across the cluster To support Marketing HOD with forecast and budget planning To support Marketing HOD in leading and guiding the team To market atrium and advertising spaces as part of casual leasing to optimise other income To plan and execute mall activations across the cluster to support community engagement and community investment in accordance with the group's community investment framework Provide support for Inclusion Champions Programme and Service Excellence across the cluster To drive mall's footfall and tenants' sales To grow social media presence To liaise and maintain good relations with tenants, advertising agencies, media, contractors and potential partner and cluster/ core marketing team To manage and handle day-to-day operations relating to marketing and support customer service team To garner tenants' sponsorship for campaigns To prepare monthly marketing reports and proposals when required To support Core Marketing by growing and promoting the Frasers Experience (FRx) ecosystem and loyalty adoption To uphold the branding of the company & property To handle & manage shoppers' and tenants' feedback and improve customer experience To undertake any other relevant task as assigned by immediate supervisor/ management What you’ll bring Degree / Diploma in any relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication) Minimum 5 years relevant working experience in Marketing preferably in a retail mall environment Creative and innovative thinking Proactive, analytical, resourceful and service-oriented Strong interpersonal, negotiation and communication (both verbal & written) Strong ability to multitask and deliver in a fast-paced work environment Able to work on weekends when necessary for mall events #LI-FPLPRO What you can look forward to Driving impactful marketing campaigns and events across two vibrant shopping malls. Gaining diverse exposure by managing malls with different shopper profiles, tenant mixes, and marketing strategies.